SMQ accepts various types of manuscripts, including research articles, case studies, book reviews and commentary.
We use the following definition of social marketing:
“Social Marketing is a process that applies marketing principles and techniques to create, communicate and deliver value in order to influence target audience behaviors that benefit society) public health, safety, the environment, and communities) as well as the target audience.”
(Kotler, Lee, Rothschild, 2006)
Structure:
In general, manuscripts should contain the following sections. Case studies may modify or substitute as appropriate for “Method” and “Findings;” commentary should include, at a minimum, an abstract, introduction, discussion and conclusion.
- Abstract.
- If your manuscript describes an intervention or research study, in the first sentence provide sufficient information for someone in another country to understand where it took place—country and, if applicable, smaller geographic unit(s) such as state/province or city.
- If the manuscript addresses particular aspects of the marketing mix, mention which ones, e.g., product, price, place, promotion?
- Introduction. Provide sufficient detail for the reader to understand what you did, to or with whom, when, where and how, and why you chose this approach.
- Background and Literature. Do not define social marketing unless your manuscript focuses on definitions.
- Method (for research manuscripts).
- Findings (for research manuscripts).
- Discussion. Address strengths and limitations of study.
- Conclusion
Reference style: American Psychological Association.
Special Instructions for Research manuscripts
Qualitative research:
- Indicate method (focus groups, in-depth interviews, etc.).
- Indicate how many focus groups (and average number of participants) or interviews, the average length of each, and where they took place.
- Describe analysis goals and approach.
- If multiple coders were used, indicate how inter-coder reliability was assessed (if it was computed, indicate correlation) and what steps were taken, if any, to resolve conflicts.
Quantitative research:
For surveys, describe sampling frame, sampling method, and response rates calculated in accordance with AAPOR guidelines.
Submissions
It is with great enthusiasm that we would like to formally introduce and invite all our contributors to Manuscript Central! Manuscript Central is our new system to expedite the entire manuscript submission process. This program will keep all stages of the submission process organized and manageable. As an author, it will now be easier than ever track and monitor the progress of your manuscript as it goes through the peer review process.
Social Marketing Quarterly prefers to receive all manuscript submission electronically. To submit a manuscript, please follow the instructions below:
Getting Started
- Launch your web browser (supported browsers include Internet Explorer 7 or higher, Netscape 7.0, 7.1, or 7.2, Safari 1.2.4, or Firefox 2 or higher) and go to the Social Marketing Quarterly’s Manuscript Central homepage http://mc.manuscriptcentral.com/usmq
- Log-in or click the “Create Account” option if you are a first-time user of Manuscript Central.
- If you are creating a new account:
- After clicking on “Create Account” enter your name and e-mail information and click “Next”. Your e-mail information is very important.
- Enter your institution and address information as prompted then click “Next.”
- Enter a user ID and password of your choice (we recommend using your e-mail address as your user ID) and then select your area of expertise. Click “Finish” when done.
- Log-in and select “Author Center.”
Submitting Your Manuscript
- After you have logged in, click the “Submit a Manuscript” link on the Author Center screen.
- Enter data and answer questions as prompted
- Click on the “Next” button on each screen to save your work and advance to the next screen.
- Your will be prompted to upload your files:
- Click on the “Browse” button and locate the file on your computer.
- Select the description of the file in the drop down next to the Browse button.
- When you have selected all files you wish to upload, click the “Upload” button.
- Review your submission (in both PDF and HTML formats) before sending to the Editors. Click the “Submit” button when you are done reviewing.
You may stop a submission at any phase and save it to submit later. After submission, you will receive a confirmation via e-mail. You can also log-on to Manuscript Central any time to check the status of your manuscript. The Editors will inform you via e-mail once a decision has been made.
Publication
- Page proofs are sent to the designated author. They must be carefully checked and returned to the publisher within 48 hours. Authors will receive black & white proofs of their article to review. Color proofs will be provided for art physically printing in color if author consent is received by the requested due date.
- The corresponding author of each article will receive one complimentary PDF file of the article. Reprints of individual articles are available for order at the time authors review page proofs. A discount on reprints and complete issues is available to authors who order before print publication.
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