Author Submission Guidelines

SMQ accepts various types of manuscripts, including research articles, case studies, book reviews and commentary, through an easy 1-2

Step 1: Structure Your Article

In general, manuscripts should contain the following sections. (Case studies may modify or substitute as appropriate for “Method” and “Findings.” Commentary should include, at a minimum, an abstract, introduction, discussion and conclusion.)

  • Abstract.
    • If your manuscript describes an intervention or research study, in the first sentence provide sufficient enough information so someone in another country can understand where it took place—country and, if applicable, smaller geographic unit(s) such as state/province or city.
    • If the manuscript addresses particular aspects of the marketing mix, mention which ones, e.g., product, price, place, promotion?
  • Introduction. Provide sufficient enough detail so the reader understands what you did, to or with whom, when, where and how, and why you chose this approach.
  • Background and Literature. (Note: Do not define social marketing unless your manuscript focuses on definitions.)
  • Method (for research manuscripts, see below).
  • Findings (for research manuscripts, see below).
  • Discussion. Address strengths and limitations of study.
  • Conclusion.

Reference style: American Psychological Association.

Special Instructions for Research manuscripts

Qualitative research:

  • Indicate method (focus groups, in-depth interviews, etc.).
  • Indicate how many focus groups, including the average number of participants or interviews, the average length of each, and where they took place.
  • Describe analysis goals and approach.
  • If multiple coders were used, indicate how inter-coder reliability was assessed (if it was computed, indicate correlation) and what steps were taken, if any, to resolve conflicts.

Quantitative research:

For surveys, describe sampling frame, sampling method, and response rates calculated in accordance with AAPOR guidelines.

Step 2: Submit Your Article

Your article is now done, and it’s time to submit it to SMQ. You’ll start at Manuscript Central—an e-program that gives you the flexibility to track and monitor your manuscript’s progress as it passes through our peer-review process.

Getting Started

  1. Launch your web browser (supported browsers include Internet Explorer 7 or higher, Netscape 7.0, 7.1, or 7.2, Safari 1.2.4, or Firefox 2 or higher) and go to the Social Marketing Quarterly’s Manuscript Central homepage http://mc.manuscriptcentral.com/usmq
  2. Log-in or click the “Create Account” option if you are a first-time user of Manuscript Central.

You may stop a submission at any phase and save it to submit later. After submission, you will receive a confirmation via e-mail.  You can also log-on to Manuscript Central any time to check the status of your manuscript. The Editors will inform you via e-mail once a decision has been made.


  • Authors will receive black & white proofs of their articles to review. They must be carefully checked and returned to the publisher within 48 hours. Color proofs will be provided for art physically printing in color if author consent is received by the requested due date.
  • Every author receives one complimentary PDF file of his article. Reprints of individual articles are available for order at the time authors review page proofs. A discount on reprints and complete issues is available to authors who order before print publication.

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