I’m sure you have heard the buzz social media may be the next big thing what is it all about? this is social media in plain English, let’s take a visit to scoopville a town that is famous for ice cream for over 20 years Big Ice Cream Company has been making high quality ice cream with the big factory in town. A few years back the company did focus groups and found out that they could maximize profits by offering three flavors chocolate, vanilla, and strawberry, the residents of the town were content they never thought it could be different then something happened in scoopville.
A new invention came to town suddenly everyone can make their own ice cream for only a few dollars this changed everything the Smiths decided to make pineapple ice cream, the Joneses made ice cream with pecans, soon every kind ice cream imaginable was being made by scoopville residents. At very little cost of course some ice cream is more popular than others, and that was okay sylvia’s pickle ice cream had a very small but loyal following that was fine she only needed another income to buy ingredients for her next batch.
Jarrett’s red velvet ice cream became so famous he created his own store, overtime people started to think differently about ice cream it did not always come from a factory it also came from friends and neighbors it became something to share something to bring people together something to celebrate big ice cream company still made the best vanilla around, and to their surprise demand even grew but it was the unique original and authentic flavors made by the residents that brought people to Scoopville.
When they arrived however there seem to be a problem there were too many flavors visitors felt overwhelmed they needed ways to find the new the popular the flavors that were interesting to them, franklin had an idea for his ice cream outside his house he rested aboard invited his customers to share their thoughts on his ice cream, they could use words to describe it stars to rate it and leave messages for others people loved it at a glance visitors could tell what his ice cream was all about and learn from people like them overtime each resident had their own board.
Sylvia’s board showed that her pickle ice cream didn’t please everyone but was very unique and interesting, Jarret board overflowed with positive reviews and ratings, soon a few things became clear first the ice cream got better because they could learn directly from customers, second 3 customer reviews were more valuable thing costly advertising, and third the board created a way for customers to find exactly what they wanted it.
The combination of new technology and new ways to work with customers help the residents feel like a unique community, so this is social ice cream by the people for the people it turns out that ice cream in social media have a lot in comment, today everyone has a chance to make their own flavors thanks to free tools like blogs, podcasts, and video sharing plus we now have new ways for real people to play a role in providing feedback organization and promotion whether you’re a big established company or an individual with loyal fans or simply someone with ideas and opinions.
Social media means new opportunities to create and communicate with people that care, new tools are arriving in cities and towns around the world when this change comes to your neighborhood the choice is yours. What flavors will you make I’m Lefever and this has been social media in plain English on the common crasher one more thing become a craft store now offers downloadable versions are videos for use in the workplace find them iin CommonCraft.com/show.