Social Marketing Quarterly

About E-Journal

Welcome to SMQ E-Journal. In the “FOR READERS” section of the page you can find abstracts for articles featured in the current issue, and the opportunity to purchase single articles. Back issue articles are also available for purchase for issues within the last five years. For inquiries about articles prior to this period, please contact us directly at smq@aed.org.

For Readers

Current Issue Contents

Back Issue Contents

Volume 15Issue 4 | Winter 2009

Period of Purple Crying Campaign

Designing and Testing a Shaken Baby Syndrome Prevention Program – The Period of PURPLE Crying: Keeping Babies Safe in North Carolina
Desmond K. Runyan; Heidi J. Hennink-Kaminski; Adam J. Zolotor; Ronald G. Barr; Robert A. Murphy; Marilyn Barr; Kelly Sullivan; Elizabeth K. Dougall; Maryalice Nocera

Myths, Mysteries, and Monsters: When Shaken Babies Make the News
Heidi J. Hennink-Kaminski; Elizabeth K. Dougall

Tailoring Hospital Education Materials for The Period of PURPLE Crying: Keeping Babies Safe in North Carolina Media Campaign
Heidi J. Hennink-Kaminski; Elizabeth K. Dougall

Applications

Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework
Simani M. Price; Lance D. Potter; Barnali Das; Yu-Chung L. Wang; Marian Huhman

California-Mexico Collaborations on Social Marketing Campaigns Targeting Mexican Immigrants
Victoria D. Ojeda; Sarah P. Hiller; Pamela Estrada

Case Study

Social Marketing Approach to a Successful Oral Cancer Case-Finding Pilot
Ray Lowry; Anne Archer; Debora Howe; Rebecca Russell; Sara Hiom

Theory and Review

Role of Relationship Management and Value Co-Creation in Social Marketing
Darshan Desai

Notes from the Field

What Is So Special About Social Marketing? I Mean, Really
Bill Smith; Katharine H. Schneider

Ending Poverty: “What’s Social Marketing Got to Do With It?”
Nancy R. Lee; Philip Kotler

Volume 15
- Issue 3 | Fall 2009
  - Applications
    - Can Environmental Promotion Backfire? Evidence From the Vehicle Market
      Mario F. Teisl, Caroline L. Noblet, and Jonathan Rubin
    - Strategic Social Marketing in Canada: Ten Phases to Planning and Implementing Cancer Prevention and Cancer Screening Social Marketing Campaigns
      Jennifer Allyson Dooley
    - The Shoreline Project for Street Drinkers: Designing and Running a Supported Housing Project for the “Un-Housable”
      Steve James and Heather Skinner
    - Applying Social Marketing in the Development of a Volunteer Program
      Amnon Boehm
    - “Get Firefighters Moving”: Marketing a Physical Fitness Intervention to Reduce Sudden Cardiac Death Risk in Full-Time Firefighters
      John A. Staley
    - Exploring Perceived Enablers and Barriers to Social Marketing Use in Public Health Nursing
      Kristin Knibbs and Lynnette Leeseberg Stamler
  - Case Study
    - Implementing a Community-Based Social Marketing Program to Increase Recycling
      Tracey Haldeman and Jeanine Warisse Turner
  - Training Initiatives
    - Social Marketing Education: The Beat Goes On
      Kathleen Kelly
  - Notes from the Field
    - The Change We Need: New Ways of Thinking about Social Issues
      R. Craig Lefebvre
- Issue 2 | Summer 2009
  - UK Conference Special Section
    - Introduction
      Jeff French
    - Where are all the products? Are we really doing social marketing or are we doing social sales?
      Rowena Merritt, Alex Christopoulos, Allison Thorpe
    - Developing world-class social marketing standards: A step in the ride direction for a more socially responsible marketing
      Chahid Fourali
    - Household Waste Recycling Behaviour: A Market Segmentation Model
      Jill Jesson
    - GO Men's Health Programme
      Amanda Burton, Matthew Atherton, and Anna Nygaard
  - Australian Social Marketing Special Section
    - Intro/Editor’s Note
      Kristina Dunlevy
    - Effective communication only part of the strategy needed to promote the help-seeking of young people with mental health problems
      Lyn Phillipson, Sandra C. Jones and Elizabeth Wiese
    - Communication About Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families
      Sandra C. Jones, Samantha Reis, Kelly L. Andrews
    - Defining a process for segmenting the general practitioner market for rural practice recruitment
      Elizabeth Hemphill and Carol T. Kulik
    - Product Evaluation in a Social Marketing and Community Development Context: A Case Study
      Anne Hill, Railton Hill and Susan Moore
  - Notes from the Field
    - Notes from the Field
      Francois Lagarde
- Issue 1 | Spring 2009
  - Applications
    - Integration of Social Marketing Elements in the Design of a Physical Activity Program for Preschoolers
      Laura Bellows; Jennifer Anderson; Patricia Davies; Catherine Kennedy
    - Childhood Obesity Prevention in South Africa: Media, Social Influences, and Social Marketing Opportunities
      W. Douglas Evans; Jonathan Blitstein; Christina Lynch; Anniza de Villiers; Catherine Draper; Nelia Steyn; Estelle V. Lambert
    - Analysis of Public Service Announcements on National Television, 2001-2006
      Andrea Fuhrel-Forbis; P. Gayle Nadorff; Leslie B. Snyder
  - Case Study
    - Developing and Launching the Government Social Franchise Model of Reproductive Health Care Service Delivery in Vietnam
      Anh D. Ngo; Dana L. Alden; Nguyen Hang; Nhuan Dinh
  - Social Marketer 2 Social Marketer
    - An Interview With Robert Donovan
      Beverly Schwartz
  - Notes from the Field
    - The Power of the Product P, or Why Toothpaste Is So Important to Behavior Change
      Bill Smith
    - Separating Products and Behaviors
      Michael L. Rothschild
  - Corrigendum
    - Correction to: “A Case Study in Applied Social Marketing: Developing an Occupational Safety and Health Product”
Volume 14
- Issue 4 | Winter 2008
  - Special NISOH Edition
    Editors: Carol Bryant, Virgina Sublet
  - Applications
    - Use of Occupational Ethnography and Social Marketing Strategies to Develop a Safety Awareness Campaign for Coal Miners
      Elaine T. Cullen; Lori N. H. Matthews; Theodore D. Teske
    - Evaluating Tractor Safety Messages: A Concept Development Project Julie A. Sorensen; John May; Patrick O'Hara; Ronne Ostby; Thomas Lehman; Stacey Viebrock; Maria Emmelin
    - Use of Health Communication and Social Marketing Principles in Planning Occupational Safety and Health Interventions
      Virginia H. Sublet; Max R. Lum
    - Using Community-Based Prevention Marketing to Improve Farm Worker Safety
      Paul F. Monaghan; Carol A. Bryant; Julie A. Baldwin; Yiliang Zhu; Boubakari Ibrahimou; Jason D. Lind; Ricardo B. Contreras; Antonio Tovar; Tirso Moreno; Robert J. McDermott
  - Case Studies
    - A Case Study in Applied Social Marketing: Developing an Occupational Safety and Health Product
      Douglas F. Scott; Lori N. H. Matthews
    - Partnering and Consumer Orientation: Techniques that Move Occupational Safety and Health Research into Practice
      Heidi Hudson; John Snawder; Eric Esswein; Cynthia Striley
- Issue 3 | Fall 2008
  - Special Section: The Heart Truth Campaign
    - Introduction
    - The Heart Truth: Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women
      Terry Long; Ann M. Taubenheim; Jennifer Wayman; Sarah Temple; Beth Ann Ruoff
    - The Heart Truth: Applying Formative Research to Build a National Women's Heart Health Movement
      Jennifer Wayman; Sarah Temple; Ann M. Taubenheim; Terry Long
    - Creating a Women and Heart Disease Brand: The Heart Truth Campaign’s Red Dress
      Jennifer Wayman; Terry Long; Beth Ann Ruoff; Sarah Temple; Ann M. Taubenheim
    - Using Social Media and Internet Marketing to Reach Women with The Heart Truth
      Ann M. Taubenheim; Terry Long; Eileen C. Smith; Dan Jeffers; Jennifer Wayman; Sarah Temple
    - Alliance Building: Mobilizing Partners to Share The Heart Truth with American Women
      Sarah Temple; Terry Long; Jennifer Wayman; Ann M. Taubenheim; Jennifer Patterson
    - Practitioners Talk Turkey: The Heart Truth Team's 10 Top Insights into What Makes a Campaign Work
      Terry Long; Ann M. Taubenheim; Jennifer Wayman; Sarah Temple
  - Applications
    - Impact of Health Communication Campaigns on Health Behaviors in Singapore
      Kavita Karan
    - The Saathiya Trusted Partner Program in India: Meeting Young Couples' Reproductive Health Needs
      Gael O'Sullivan
  - Special Section: Proceedings and Lessons from the PSP-One “Social Marketing for Health in the Developing World” e-Conference
    - Introduction
      Françoise Armand
    - Proceedings
      Françoise Armand
    - Bridging the Digital Divide: Connecting Social Marketers Globally
      Neha Suchak; Doug Eisengrein
    - Conclusions and the Way Forward
      Françoise Armand
  - Social Marketer 2 Social Marketer
    - An Interview with Eric Young
      Beverly Schwartz
  - Notes From the Field
    - Perspectives on Behavior Change
      Bill Smith
- Issue 2 | Summer 2008
  - Applications
    - Understanding Health Behavior: An Integrated Model for Social Marketers
      Magdalena Cismaru, Anne M. Lavack, Heather D. Hadjistavropoulos, Kim Dorsch (PEER REVIEWED)
    - The Influence of Residence on Young Adult Attitudes toward Healthy Eating
      Ms Tegan Piggford, Dr Maria Raciti, Dr Debra Harker, Dr Michael Harker (PEER REVIEWED)
    - International Survey on Advanced-Level Social Marketing Training Events
      Sameer Deshpande, Francois Lagarde
      (PEER REVIEWED)
    - Resistance to Influenza Vaccination: Psychographics, Audience Segments and Potential Promotions to Increase Vaccination
      (PEER REVIEWED) Robert John, Ph.D., Marshall K. Cheney, M.A.
  - Special Section
    - Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing (Invited Commentary)
      Stephen Dann
    - Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing
      Alan Andreasen, Nancy Lee, Michael Rothschil
  - Notes From the Field
    - Marketing Policy Reform
      Bill Smith
- Issue 1 | Spring 2008
  - Applications
    - ‘Listening to Reason:’ A Social Marketing Stop Smoking Campaign in Nottingham
      Jeanelle de Gruchy, Dara Coppel
      (PEER REVIEWED)
    - Social Marketing and the Meaning of Cool
      Sara Bird, Alan Tapp (PEER REVIEWED)
  - Case Studies
    - PITSTOP – Men’s Health Social Marketing Programme
      Ben O’Brien, Diana Forrest
    - Beating the Barriers to Social Marketing
      Sarah Cork
  - Theory and Review
    - Measuring the Societal Impact of Behavior Choices
      Graham Lister, Dominic McVey, Jeff French, Clive Blair Stevens, Rowena Merrit
    - What Next for Social Marketing – Developing ‘Superman’ or a Sustainable System?
      Allison Thorpe, Rowena Merrit, Dom McVey, Aiden Truss
    - Happily Ever After…? Partnerships in Social Marketing
      Jane Thomas
    - Applying Commercial Marketing Theory to Social Marketing: A Tale of Four Ps [and a B]
      Matthew Wood
  - Social Marketer to Social Marketer
    - An Interview with Fiona Adshead
      Beverly Schwartz
  - Notes From the Field
    - Can Social Marketing be Everything to Everyone?
      Bill Smith
Volume 13
- Issue 4 | Winter 2007
  - Applications
    - Evaluating Social Marketing Elements in Sponsorship PEER REVIEWED
      Norman J. O?Reilly, Judith J. Madill, and Paul Desmarais
    - Risky Alcohol Consumption by Young, Female Australians: The Influence of Significant Others PEER REVIEWED
      Ms Rebecca O?Hara, Dr Debra Harker, Dr Maria Raciti, and Dr Michael Harker
    - Make a Kit, Make a Plan, Stay Informed. Using Social Marketing to Change the Population?s Emergency Preparendess Behavior. PEER REVIEWED
      Robert J. Marshall, Laurie Petrone, Mary Jo Takach, Shannon Sansonetti, Maria Wah-Fitta, Andrea Bagnall-Degos, and Ana Novais
    - The National Diabetes Education Program?s Control Your Diabetes. For Life. Campaign: Design Implementation and Lessons Learned. PEER REVIEWED
      Joanne Gallivan, Mimi Lising, Neyal J. Ammary, and Rachel Greenberg
  - Case Study
    - Capturing the ripples: Addressing the sustainability of the impact of social marketing.
      Gideon Arulmani, and Agisa Abdulla
  - Commentary
    - Moving the Field Forward
      Gregory R. Niblett
  - Notes from the Field
    - Why Don't We Ever Ask What Rich People Need?
      William Smith
  - Letter from the Editor
    - Letter from the Editor
      Gregory R. Niblett
  - Our Thanks
    - Our Thanks
      Gregory R. Niblett
- Issue 3 | Fall 2007
  - Applications
    - It's All About the Customer: Context for the 11th Annual Innovations in Social Marketing Conference
      Author: Gregory R. Niblett
    - It's All About the Customer: Commercial Perspectives on Customer-Centric Marketing and Managing the Customer Relationship
      Author: Nancy Lee
    - Transferring Commercial Perspectives on Consumer Focus to Social Marketing
      Author: Beverly Schwartz
    - Perspectives on Marketing to "Consumers that Give a Damn"
      Author: Beverly Schwartz
    - Human-Centered Design, Innovation, and Social Marketing
      Authors: Stanton Brunner, Chris Waugh, and Holly Kretschmar
    - The New Technology: The Consumer as Participant Rather Than Target Audience
      Author: R. Craig Lefebvre
    - Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame
      Authors: May G. Kennedy, Betsy Humphreys, Jill Abelson, and Carol A. Bryant
    - It's All About the Customer and the Context
      Authors: Fran?s Lagarde, Lynne Doner Lotenberg, Mark Albion, and Gerard Hastings
    - Lessons Learned from Social Marketing Models in the United Kingdom
      Authors: William Sowers, Jeff French, and Clive Blair-Stevens
  - Special Commentary
    - Creating Social Change: The Synergy of Combining Marketing and Policy - The ROI of Health Promotion and Disease Prevention
      Author: William D. Novelli
  - Social Marketing Resources
    - Selected Social Marketing-Related Abstracts, Internet Resources, and Books
      Author: Kristina M. Dunlevy
  - Notes from the Field
    - ...But Who's the Customer?
      Author: Bill Smith
- Issue 2 | Summer 2007
  - Applications
    - Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation
      Authors: W. Douglas Evans, Jeanette Renaud, Jonathan Blitstein, James Hersey, Sarah Ray, Beth Schieber, and Jeff Willett
    - The Internet as a Medium for Communicating with Teenagers
      Authors: Sue Peattie PEER REVIEWED
  - Case Studies
    - "Ask Before you Eat" - Development of an Educational Campaign on Food Allergies
      Authors: Jaclyn Maurer, Carol Byrd-Bredbenner, Darlene Grasso
  - Book Review
    - The Potential of Social Marketing or: Why should the Devil Have all the Best Tunes?
      A Review of: "2007, Butterworth-Heinemann, 224 pp. ISBN 0750683503, $43.95 (softcover)"
      Authors: Carol Bryant, Kristina M. Dunlevy
  - Social Marketing Resources
    - Selected Social Marketing-Related Abstracts, Internet Resources, and Books
      Author: Kristina M. Dunlevy
  - Notes from the Field
    - Causation: It's Just One Thing after Another
      Author: Bill Smith
- Issue 1 | Spring 2007
  - Applications
    - Applying Behavioral Theories to a Social Marketing Campaign
      Authors: Jami L. Fraze, Maria Rivera-Trudeau, and Laura McElroy PEER REVIEWED
    - Stigmatizing Effects of Prosocial Alcohol and Tobacco E-Sponsorships
      Authors: Shelly Rodgers and Jiyang Bae PEER REVIEWED
    - Quit and Win Contests: A Social Marketing Success Story
      Authors: Anne M. Lavack, Lisa Watson, and Julie Markwart PEER REVIEWED
  - Theory & Review
    - Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns
      Author: Stephen Dann
  - Social Marketing Resources
    - Selected Social Marketing-Related Abstracts, Internet Resources, and Books
  - Notes from the Field
    - Time to Look Ahead
      Author: Bill Smith
  - Letter from the Editor
    - Letter from the Editor
      Author: Gregory Niblett
Volume 12
- Issue 4 | Winter 2006
  - Applications
    - Health Orientation as a Predictor of Exercising: A Psychographic Approach
      Authors: Mohan J. Dutta; Graham Bodie
    - News Media Coverage, Body Mass Index, and Public Attitudes about Obesity
      Authors: W. Douglas Evans; Jeanette M. Renaud; Douglas B. Kamerow
  - Case Studies
    - Developing an Effective Communications Campaign to Reach Pregnant Women at High Risk of Late or No Prenatal Care
      Authors: Patricia A. Doyle; Barbara C. Bird; Steve Appel; Donna Parisi; Perdietha Rogers; Roberta Glaros; Nancy Brandt; Virginia Barber; Christine A. Salmon; Guthrie Birkhead
    - The Development of a Promotion Plan to Improve Public Awareness for a Non-profit Agency
      Authors: Dawn B. Valentine; Rory T. Powers
  - Invited Commentary
    - A Social Marketer's Response to "The Development of a Promotion Plan to Improve Public Awareness for a Non-Profit Agency
      Author: Railton M. Hill
  - Training Initiatives
    - How to Sum Up Your Social Marketing Strategy
      Author: François Lagarde
  - Original Articles
    - SOCIAL MARKETING RESOURCES
      Selected Social Marketing-Related Abstracts, Internet Resources, and Books
      Author: Kristina M. Dunlevy
  - Notes From The Field
    - How Do I Explain Social Marketing to My Boss?
      Author: Bill Smith
- Issue 3 | Fall 2006
  - Applications
    - Maximizing the Impact of Emotive Antitobacco Advertising: Effects of Interpersonal Discussion and Program Placement
      Authors: Sarah Durkin; Melanie Wakefield
  - Case Studies
    - Encouraging African-American Women to "Take Charge. Take the Test": The Audience Segmentation Process for CDC'S HIV Testing Social Marketing Campaign
      Authors: Nancy R. Lee; Shelly Spoeth; Kinetra Smith; LauraA McElroy; Jami L. Fraze; Ayanna Robinson; Melissa Kraus Taylor
    - From Snake Oil Salesmen to Trusted Policy Advisors: The Development of a Strategic Approach to the Application of Social Marketing in England
      Authors: Jeff French; Clive Blair-Stevens
  - Training Initiatives
    - Innovations in Social Marketing Education: A Team-Based Learning Approach
      Authors: Rosemary Thackeray; Marissa L. Wheeler
  - Commentary
    - AIDS at 25-Communicating Awareness and Prevention
      Author: Yolan J. Laporte
    - HIV/AIDS Resources
      Author: Kristina M. Dunlevy
  - Resources
    - Social Marketing Resources
      Author: Kristina M. Dunlevy
  - Notes From The Field
    - Privatizing public health
      Author: Bill Smith
- Issue 2 | Summer 2006
  - Applications
    - Tobacco Industry Smoking Prevention Advertisements' Impact on Youth Motivation for Smoking in the Future
      Authors: Robert J. Donovan; Geoffrey Jalleh; Owen B. J. Carter
    - Development of an Aspirational Campaign to Prevent Youth Substance Use: "Be Under Your Own Influence"
      Authors: Kathleen J. Kelly; Maria Leonora G. Comello; Michael D. Slater
    - When Donor Support Ends: The Fate of Social Marketing Products and the Markets They Help Create
      Authors: Sohail Agha; Mai Do; Françoise Armand
    - Assessing Characteristics, Needs, and Preferences of a Secondary Audience for the Development of a Bilingual Parent Component to the Food Friends Social Marketing Campaign
      Authors: Laura Bellows; Kathleen Cole; Jennifer Anderson
  - Commentary
    - Ten Promises to Terry: Towards a Social Marketing Manifesto
      Author: Gerard Hastings
  - Resources
    - Selected Social Marketing-Related Abstracts, Internet Resources, and Books
      Author: Kristina M. Dunlevy
  - Looking Ahead: Meetings and Conferences
    - Conferences of Interest
  - Notes From The Field
    - Who Do We Want To Be?
      Author: Bill Smith
- Issue 1 | Spring 2006
  - Applications
    - Exposure to Pro-Tobacco Messages: Resultsfrom the National Youth Tobacco Survey
      Authors: W. Douglas Evans; Alec Ulasevich; Jeanette Renaud
    - "Save the Crabs, Then Eat 'Em": A Culinary Approach to Saving the Chesapeake Bay
      Authors: Judy Landers; Peter Mitchell; Bill Smith; Thomas Lehman; Christopher Conner
    - Development of a Research Tool to Monitor Point of Sale Promotions
      Authors: Elinor Devlin; Susan Anderson; Ron Borland; Anne Marie Mackintosh; Gerard Hastings
  - Case Study
    - Partnerships for Social Marketing Programs: An Example from the National Bone Health Campaign
      Author: R. Craig Lefebvre
  - Social Marketing Resources
    - Selected Social Marketing-Related Abstracts, Internet Resources, and Books
      Author: Carol A. Bryant
  - Looking Ahead: Meetings and Conferences
    - Conferences of Interest
  - Notes From The Field
    - Marketing for Avian Flu
      Author: Bill Smith
Volume 11
- Issue 3 & 4 | Fall 2005
  - Miscellany
    - Introduction and Overview
      Author: Gregory R. Niblett
  - Session I
    - Stretching the Limits of Social Marketing Partnerships, Upstream and Downstream: Setting the Context for the 10th Innovations in Social Marketing Conference
      Author: Gregory R. Niblett
  - Upstream Sessions
    - Opportunities for Social Change through Upstream Partnerships
      17-25
      Authors: John W. Bentz; Lori Dorfman; Robert Denniston; William Novelli
    - Roundtable: Discussions on How Partnerships Can Help Address Access to Sterile Syringes as an Upstream Social Marketing Challenge
      Author: Meredith Williams
    - New Opportunities for Social Marketing: A Keynote Address By Daniel Yankelovich
      Author: John W. Bentz
  - Downstream Sessions
    - Partnerships from the Downstream Perspective: The Role Strategic Alliances Play in Implementing Social Marketing Programs
      38-45
      Authors: François Lagarde; Lynne Doner; Robert J. Donovan; Stuart Charney; Mona Grieser
    - Roundtable: Exploring Downstream Partnerships to Market Zinc Supplementation to Oral Rehydration Solution (ORS) in Developing Countries
      Author: William Sowers
  - Private Sector Session
    - The Challenges and Rewards of Partnering with the Private Sector to Achieve Social Marketing Objectives
      Authors: Nancy Lee; Kurt Aschermann; Rich Ehrmann; Jim Mintz
  - Synthesis Session
    - Synthesis Panel Presentation on "Stretching the Limits of Partnerships, Upstream and Downstream"
      Authors: William Sowers; Lynne Doner; William A. Smith; Michael Rothschild; David Morse
  - Social Marketing Quarterly Centerpiece
    - Interview with Beverly Schwartz
  - Case Study
    - The Use of Partnerships in the Western Australian Freedom From Fear Campaign
      Author: Robert J. Donovan
  - Social Marketing Resources
    - Selected Social Marketing-Related Abstracts, Internet Resources, and Books
      Author: Kamilah B. Thomas
  - Worth Repeating
    - Best of Breed: When it Comes to Gaining A market Edge while Supporting a Social Cause, "Corporate Social Marketing" Leads the Pack
      Authors: Philip Kotler; Nancy Lee
    - How to Enter a Cause-Related Partnership and Keep Your Halo on Straight: Some Dos and Don'ts
      Author: Richard Earle
  - Looking Ahead
    - Meetings and Conferences, and Position Announcements
- Issue 2 | Summer 2005
  - Applications
    - Social Marketing Applied to Economic Reforms
      Authors: Alan R. Andreasen; Benjamin Herzberg
    - Impact of the California Project LEAN School Board Member Social Marketing Campaign
      Authors: ROBERT J. McDermott; Victoria Berends; Kelli R. McCormack Brown; Peggy Agron; Karen M. Black; Seraphine Pitt Barnes
    - Warning Signals, Wind Speeds and What Next: A Pilot Project for Disaster Preparedness among Residents of Central Vietnam's Lagoons
      Author: Jyotika Ramaprasad
  - Case Studies
    - Effective Social Marketing to Promote a Campus-Based Physical Activity Intervention: Students' Perspectives
      Authors: Patricia Tucker; Jennifer D. Irwin
    - The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case
      Author: Ulf Hjelmar
  - Social Marketing Resources
    - Social Marketing Resources
  - Looking Ahead
    - Meetings and Conferences and Position Announcements
      Conferences of Interest
  - Notes from the Field
    - Rent a German: Marketing, Imagination, and Service
      Author: Bill Smith
- Issue 1 | Spring 2005
  - Original Articles
    - COMPARING ADOLESCENT REACTIONS TO NATIONAL TOBACCO COUNTERMARKETING ADVERTISEMENTS USING WEB TV
      Authors: Jeff Niederdeppe; James C. Hersey; Matthew C. Farrelly; M. Lyndon Haviland; Cheryl G. Healton
    - PSYCHOGRAPHIC PROFILING OF FRUIT AND VEGETABLE CONSUMPTION: THE ROLE OF HEALTH ORIENTATION
      Author: Mohan J. Dutta-Bergman
  - Miscellany
    - NOTES FROM THE FIELD
      Author: Bill Smith
  - Looking Ahead
    - MEETINGS AND CONFERENCES POSITION ANNOUNCEMENTS
      CONFERENCES OF INTEREST
  - Miscellany
    - SOCIAL MARKETING RESOURCES
      Compiled by Irene Pintado, Graduate Assistant
  - Editorials
    - Editor's Note:
Volume 10
- Issue 3 & 4 | Fall 2004
  - January 2004 Innovations in Social Marketing Conference Proceedings
  - Applications
    - A Market Segmentation Approach to Nutrition Education Among Low-Income Individuals
      Authors: Robert John; Dave S. Kerby; Patti S. Landers
    - NEW PRODUCT DEVELOPMENT IN SOCIAL MARKETING
      Authors: Sameer Deshpande; Michael L. Rothschild; Richard S. Brooks
  - Book Review
    - DIVERSITY IN ADVERTISING: BROADENING THE SCOPE OF RESEARCH DIRECTIONS
  - Case Studies
    - KANSAS FOOD ASSISTANCE PROMOTION CAMPAIGN
    - USING COMMUNITY-BASED PREVENTION MARKETING TO PROMOTE PHYSICAL ACTIVITY AMONG TWEENS
  - Resources
    - SOCIAL MARKETING RESOURCES
  - Looking Ahead
    - Looking Ahead
  - Notes from the Field
    - Health Literacy: A New Perspective on an Old Problem
      Author: Bill Smith
- Issue 2 | Summer 2004
  - Introduction and Overview LESSONS LEARNED AND THE SHARING OF APPLICABLE INSIGHTS
    Author: Beverly Schwartz
  - Invited Papers
    - PLANNING, IMPLEMENTING, AND MANAGING AN UNPRECEDENTED, GOVERNMENT-FUNDED PREVENTION COMMUNICATIONS INITIATIVE
      Author: Robert Denniston
    - THEORY AND PRACTICE IN THE NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN
      Authors: John K. Worden; Michael D. Slater
    - THE ROLE OF FORMATIVE RESEARCH IN A MASS MEDIA SOCIAL MARKETING CAMPAIGN
      Authors: Tricia Eitel; Barbara Delaney
    - THE NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN COPY TEST SYSTEM
      Authors: Diane Foley; Cornelia Pechmann
    - Assessing the Impact of the National Youth Anti-Drug Media Campaign
      Author: Susan L. David
    - ONDCP'S MEDIA MATCH: OPPORTUNITIES AND CHALLENGES
      Authors: Peggy Conlon; Donna Feiner
    - The importance of branding in the national youth anti-drug media campaign
      Author: Vanessa Harmatz
    - CORPORATE OUTREACH: OPPORTUNITIES AND CHALLENGES
      Authors: Harry Frazier; Martha Gagné
    - PARTNERSHIPS, ALLIANCES, AND STAKEHOLDER COMMUNICATION
      Authors: Barney Singer; Sarah Kayson
    - USING THE INTERNET TO FACILITATE AND SUPPORT HEALTH BEHAVIORS
      Author: Leah King
    - EPILOGUE
      Author: Beverly Schwartz
  - Resources
    - SOCIAL MARKETING RESOURCES
  - Looking Ahead
    - Looking Ahead
- Issue 1 | Spring 2004
  - Applications
    - A CONFIRMATORY TEST OF A HIGHER ORDER FACTOR STRUCTURE: BRAND EQUITY AND THE TRUTHSM CAMPAIGN
      Authors: Steven A. Blahut, W. Douglas Evans, Simani Price and Alec Ulasevich
  - SMQ Centerpiece
    - AN INTERVIEW WITH R. CRAIG LEFEBVRE
      Author: Carol A. Bryant
    - SOCIAL MARKETING: PRINCIPLES AND PRACTICE
      Author: Craig R. Lefebvre
  - Training Initiatives
    - WORKSHEETS TO INTRODUCE SOME BASIC CONCEPTS OF SOCIAL MARKETING PRACTICES
      Author: François Lagarde
    - DEVELOPING AN OUTCOME-BASED TRAINING FOR SOCIAL MARKETING
      Author: Ahson Rabbani
  - Resources
    - SOCIAL MARKETING RESOURCES
  - Looking Ahead
    - Looking Ahead
  - Notes from the Field
Volume 9
- Issue 4 | Winter 2003
  - Introduction
    - INTRODUCTION TO SMQ 'S 10TH ANNIVERSARY ISSUE
      Author: Jim Lindenberger
  - June 2003 Social Marketing in Public Health Conference Plenary Session Papers
    - SOCIAL MARKETERS OF THE WORLD UNITE, YOU HAVE NOTHING TO LOSE BUT YOUR SHAME
      Author: Gerard Hastings
    - BEYOND "HEALTH" AS A BENEFIT
      Author: Bill Smith
    - A MULTI-YEAR PROFILE OF PUBLIC BELIEFS AND ATTITUDES REGARDING BREASTFEEDING PRACTICES
      Authors: Fred Fridinger; Moya L. Alfonso; Abeda Hussain; Carol Bryant; Ruowei Li; S. Benton-Davis; L. Grummer-Strawn
  - Resources
    - SOCIAL MARKETING RESOURCES
  - Looking Ahead
    - LOOKING AHEAD
  - Errata
    - ERRATA
  - Notes from the Field
    - Avoiding the Post Campaign Blues
      Author: Bill Smith
- Issue 3 | Fall 2003
  - Original Articles
    - INTRODUCTION AND OVERVIEW
      Author: R. Craig Lefebvre
    - COMPETITION IN SOCIAL MARKETING
      Author: Gerard Hastings
    - IS THERE A ROLE FOR BRANDING IN SOCIAL MARKETING?
      Author: Judith McDivitt
    - APPROACHES TO EVALUATING SOCIAL MARKETING PROGRAMS
      Author: Lynne Doner
    - EMERGING INNOVATIONS: WHAT WE HAVE LEARNED?
      Author: R. Craig Lefebvre
  - Resources
    - SOCIAL MARKETING RESOURCES
- Issue 2 | Summer 2003
  - Applications
    - A CROSS-CULTURAL COMPARISON OF CONSUMER ATTITUDES TOWARD CAUSE-RELATED MARKETING
      Authors: Anne M. Lavack; Fredric Kropp
    - DEMOGRAPHIC AND PSYCHOGRAPHIC ANTECEDENTS OF COMMUNITY PARTICIPATION: APPLYING A SOCIAL MARKETING MODEL
      Author: Mohan J. Dutta-Bergman
    - ASSOCIATIVE GROUP ANALYSIS: A TOBACCO PREVENTION CASE STUDY
      Authors: Michael Peterson; Steven S. Martin
  - Resources
    - SOCIAL MARKETING RESOURCES
      Author: Irene Pintado
  - Looking Ahead
    - LOOKING AHEAD
  - Notes from the Field
    - Marketing Policy Reform
      Author: Bill Smith
- Issue 1 | Spring 2003
  - Applications
    - Adaptive Strategies of Tobacco Firms Subsequent to the 1998 Master Settlement Agreement: An Examination of Emergent Tobacco Promotional Mix Efforts
      Authors: Andrew J. Czaplewski; Eric M. Olson
  - SMQ Centerpiece
    - An Interview with Philip Kotler
      Author: Carol A. Bryant
  - Book Review
    - Social Marketing: Improving the Quality of Life
      Author: François Lagarde
  - Conference Abstracts
    - University of SouthFloridaCollege of Public Health Twelfth Annual Social Marketing in Public Health Conference, June 2002
  - Looking Ahead
    - LOOKING AHEAD
  - Notes from the Field
    - Same Questions, Same Answers
      Author: Bill Smith
Volume 8
- Issue 4 | Winter 2002
  - Special Issue: Charting the Course for Social Marketing to promote Diet and Physical Activity Conference Proceedings:
    - INTRODUCTION AND OVERVIEW
      Authors: Diana Cassady; Fred Fridinger
  - Applications
    - EXPLICATING SOCIAL MARKETING: WHAT IS IT, AND WHAT ISN'T IT?
      Author: Edward W. Maibach
    - IS SOCIAL MARKETING AN EFFECTIVE TOOL TO REDUCE HEALTH DISPARITIES?
      Authors: Jerome D. Williams; Shiriki K. Kumanyika
    - MARKETING DIET AND EXERCISE: LESSONS FROM MAMMON
      Author: Gerard Hastings
    - THE "DOUBLEMINT" FACTOR: ISSUES AND CHALLENGES IN MARKETING NUTRITION AND PHYSICAL ACTIVITY BEHAVIORS IN ONE PROGRAM
      Authors: Fred Fridinger; Susan Kirby
    - USING SOCIAL MARKETING TO PROMOTE A HEALTHY DIET AND PHYSICAL ACTIVITY: THE NEED FOR TRAINING PUBLIC HEALTH PROFESSIONALS
      Authors: Diana Cassady; Jennifer Culp; Mitchell Watnik
  - Commentaries
    - PROMOTING HEALTH & PREVENTING DISEASE: HOW WILL WE MEET THE CHALLENGE OF BEHAVIOR CHANGE?
      Author: S. Leonard Syme
    - SOCIAL MARKETING AND ENVIRONMENT-BEHAVIOR RELATIONSHIPS: ALTERNATIVE MODELS FOR EXPLAINING AND CHANGING PHYSICAL ACTIVITY AND NUTRITION
      Author: John P. Elder
  - Abstract
    - FOOD ON THE RUN: USING SOCIAL MARKETING AND MEDIA ADVOCACY FOR SOCIAL CHANGE
      Authors: Cyndi Guerra Walter; Peggy Agron
  - Resources
    - SOCIAL MARKETING RESOURCES
      Author: Irene Pintado
  - Looking Ahead
    - LOOKING AHEAD
  - Editor's Notes
    - EDITOR'S NOTES
      Author: Jim Lindenberger
- Issue 3 | Fall 2002
  - Applications
    - CREDITSMART © RESEARCH: A STUDY OF CONSUMER FINANCIAL KNOWLEDGE AND IMPLICATIONS FOR SOCIAL MARKETING
      Authors: Vanessa Gail Perry; Sheila Ards
    - BRANDING BEHAVIOR: THE STRATEGY BEHIND THE TRUTH SM CAMPAIGN
      Authors: W. Douglas Evans; Jeffrey Wasserman; Elena Bertolotti; Steven Martino
  - Invited Papers
    - From the recipient of the 2001 ANDREASEN SCHOLARS' AWARD
      Exposure: Theory and Evidence about the ways it matters
      Author: Robert C. Hornik
  - Book Review
    - PUBLIC HEALTH COMMUNICATION: EVIDENCE FOR BEHAVIOR CHANGE
      Author: Alan R. Andreasen
  - Notes from the Field
    - "So You Want to Do Social Marketing…"
      Author: Bill Smith
- Issue 2 | Summer 2002
  - Special Issue: Systems of Social Change
    - SYSTEMS OF CHANGE: INTRODUCTION AND OVERVIEW
      Author: William A. Smith
  - Invited Papers
    - SYSTEMS OF SOCIAL CHANGE: TOWARD A MODERN SYNTHESIS
      Author: William A. Smith
    - SOME COMPLEMENTARY IDEAS ABOUT SOCIAL CHANGE
      Author: Robert Hornik
    - THE CHALLENGE OF SOCIAL CHANGE: A BEHAVIORAL SCIENTIST'S PERSPECTIVE
      Author: E. Scott Geller
    - PUBLIC HEALTH, SOCIAL CHANGE, AND MEDIA ADVOCACY
      Author: Lawrence Wallack
    - ACCOMMODATING SELF-INTEREST
      Author: Michael L. Rothschild
    - ACCIDENTAL ALLIES: THE AMERICAN NEWS MEDIA AND SOCIAL CHANGE
      Author: Peter Mitchell
    - COMMERCIAL MARKETING AND SOCIAL CHANGE
      Author: Alan R. Andreasen
    - SOCIAL MARKETING AND ITS POTENTIAL CONTRIBUTION TO A MODERN SYNTHESIS OF SOCIAL CHANGE
      Author: William A. Smith
  - Epilogue
    - EPILOGUE
      Author: William A. Smith
      DOI: 10.1080/15245000212555
  - Resources
    - SOCIAL MARKETING RESOURCES
      Author: Irene Pintado
  - Looking Ahead
    - LOOKING AHEAD MEETINGS AND CONFERENCES POSITION ANNOUNCEMENTS
  - Editor's Notes
    - EDITOR'S NOTES
- Issue 1 | Spring 2002
  - Special Issue: International Initiatives
  - Introduction and Overview
    - INTERNATIONAL INITIATIVES: INTRODUCTION AND OVERVIEW
      Authors: Gerard Hastings; Robert J. Donovan
  - Applications
    - THE APPLICABILITY OF COMMERCIAL ADVERTISING THEORY TO SOCIAL MARKETING: TWO CASE STUDIES OF CURRENT AUSTRALIAN SOCIAL MARKETING CAMPAIGNS
      Authors: Sandra C. Jones; John R. Rossiter
    - "YOU CANNAE JUST TAKE CIGARETTES AWAY FROM SOMEBODY AND NO' GIE THEM SOMETHING BACK": CAN SOCIAL MARKETING HELP SOLVE THE PROBLEM OF LOW-INCOME SMOKING?
      Authors: Susan MacAskill; Martine Stead; Anne Marie MacKintosh; Gerard Hastings
    - SPONSORSHIP: IMPACT ON BRAND AWARENESS AND BRAND ATTITUDES
      Authors: Geoffrey Jalleh; Robert J. Donovan; Billie Giles-Corti; C. D'Arcy; J. Holman
  - Australian Case Studies
    - Travel Smart: An Individualized Social Marketing Case Study
      Author: Bruce James
    - SMOKE ALARMS WAKE YOU UP IF THERE'S A FIRE: A SMOKE ALARM CAMPAIGN TARGETING ARABIC, CHINESE, AND VIETNAMESE COMMUNITIES IN NEW SOUTH WALES
      Author: Michael Camit
    - PUBLIC HEALTH SOCIAL MARKETING: THE IMMUNISE AUSTRALIA PROGRAM
      Authors: Tom E. Carroll; Laurie Van Veen
  - Resources
    - SOCIAL MARKETING RESOURCES
      Author: Irene Pintado
  - Looking Ahead
    - LOOKING AHEAD MEETINGS AND CONFERENCES POSITION ANNOUNCEMENTS
  - Notes from the Field
    - NOTES FROM THE FIELD
      Author: Bruce Mackay
  - Editor's Notes
    - EDITOR'S NOTES
      Author: Bruce Mackay
Volume 7
- Issue 4 | Winter 2001
  - Applications
    - "Strategies and Practices in Community-Based Campaigns Promoting Nutrition and Physical Activity"
      Authors: Rina Alcalay; Robert A. Bell
    - "An In-depth Interview Study of Health Care Policy Professionals and Their Research Needs"
      Authors: Sharyn Sutton; Elizabeth Thompson
  - Book Reviews
    - "Social and Behavioral Foundations of Public Health"
      Author: Claudia Fishman Parvanta
    - "Ethics in Social Marketing"
      Author: Nancy Lee
  - CONFERENCE ABSTRACTS
    - Shortened Versions of Abstracts Presented During the University of South Florida College of Public Health's Eleventh Annual Social Marketing in Public Health Conference, June 2001
  - Notes from the Field
    - "Marketing America: A Social Marketing Persepective"
      Author: Bill Smith
  - Publisher's Notes
    - Publisher's Notes
      Author: Bill Smith
- Issue 3 | Fall 2001
  - Publisher's Notes
    - Publisher's Notes
      Author: Jim Lindenberger
  - Introductory Remarks
    - "Introduction and Overview from the Co-Chairs"
      Authors: C.B. Bhattqacharya and Susan W. Morris
  - June 2001 Innovations in Social Marketing Conference Abstracts
    - Extended abstracts of all poster and competitive sessions presented at the Innovations in Social Marketing Conference were peer-reviewed by a panel of reviewers represented both academicians and practitioners as determined by the Conference Chairs. The paper contained in this issue were not peer-reviewed by SMQ’s Editorial Review Board.
  - Full Paper from the Winners of the 2001 Novelli Awards
    - "A Few Behavioral Economics Insights for Social Marketers"
      Author: Michael L. Rothschild
    - "Using Simple Survey Techniques to Set Prices for Social Products and Services"
      Author: Karen G. Fleischman Foreit and James R. Foreit
  - Special Session I
    - “Leveraging Cause Branding to Effect Social Change: The Convergence of Cause Branding and Social Marketing”
      Author: Carol Cone, Lynn Phares and Carol Gifford
  - Competitive Paper Session I
    - Economics in Social Marketing
      Moderator: Carol Schechter
    - “Mission, Money, and Quality: Strategic Choices for Nonprofit and Social Marketing Managers”
      Authors: Kersti Krug and Charles B. Weinberg
  - Competitive Paper Session II
    - “International Social Marketing”
      Moderator: May Kennedy
    - “Partnership with Condom Manufacturers Helps Boost Condom Use in Indonesian Red Light Areas”
      Author: Reed Ramlow
    - “Global Tobacco Cessation Media Campaign Project”
      Author: Karen K. Guiterrez and Paul Csagoly
    - “Soviet Public Health and Social Marketing in Russia: Programs and Challenges”
      Author: Karen F. A. Fox
  - Competitive Paper Session III
    - “Health in Social Marketing”
      Moderator: R. Craig Lefbvre
    - “California Bone Health Campaign: Using Social Marketing to Promote 1% mild with Low-income Latino mothers”
      Authors: Cyndi G. Walter, Elizabeth J. Bell, Nestor A. Martinez, Erika Takada, Luz Maria Rodriguez and Peggy Agron
    - “Partnering for Social Change: Public Health Positively Affecting Physician Practices”
      Authors: Glenn Brunetti, Pamela Forsyth, Annamaria Feltracco, Denise Papaiz, Kim Hodgson, Patti Moore, Lu-Ann Procter and Sharlen Sedwick-Walsh
    - “The Behavioral Consequences of HIV Testing”
      Authors: Sankar Sen, C.B. Bhattacharya and Rose Johnson
  - Competitive Paper Session IV
    - Social Marketing Corporate Partnerships
      Moderator: Purnima Chawla
    - “Tailoring Interventions to the Local Context and Working with Community Partners: Lessons learned from a Multi-Site, Multi-Component Intervention Study”
      Authors: Susan E. Middlestadt, Janet St. Lawrence, Cheryl Merzel, Matthew Hogben and Amy Bleakley
    - “Going Through the Out Door: Capitalizing Online Technology to Promote Behavior Change Through Partnerships”
      Authors: Beverly Schwartz and Ann Hardison
    - “Corporate Sponsorships of Philanthropic Activities: Do they Help the Sponsor”
      Authors: Satya Menon and Barbara E. Kahn
  - Poster Session Presentations
    - Exploring New Frontiers in Social Marketing
      Chair: James H. Lindenberger
    - “Recurrence Prevention Program: A Social Marketing Approach”
      Author: Adriane K. Griffen
    - “Be SunSmart – Save Your Skin: The Use of Government Funding to Achieve Health Promotion Objectives”
      Authors: Patria Gough, Barbara Kirke and Carmel McNamara
    - “Social Marketing and Aging Americans: Formative Research to Direct a National Campaign Abut Long-Term Care”
      Authors: Keith Cherry, Amy Bradshaw, Sally Crelia, Rachel Quinn, Valerie Thompson and Charlotte Chang
    - “Partnering Zambian Youth and Mass Media for Social Change”
      Authors: Elizabeth Thompson Serlemitsos, Holo Hachonda, Uttara Bharath, Chilufya Mwaba, Kim Seifert and Paul Nary
    - “Getting School Children to Help Assess the Impact of Environmental Communication Interventions”
      Authors: Richard Bossi and Jose Ignacio Mata
    - “Marketing the NGC, A Web-Based Quality Improvement Tool”
      Authors: Patricia J. Carmack and Jean R. Slutsky
    - “Developing a Typology of the Functions of Nonprofit Web Sites”
      Authors: Mukesh Bhargava, Kieran Methieson and Balaji Rajagopalan
    - “Promoting the Pill in India”
      Authors: Anand Verdhan Sinha, R.K. Narayanan and Asma Balal
    - “Rapid Application of an Integrated Social Marketing Framework: Lessons Learned from the 2000-2001 U. S. Influenza Vaccine Delay”
      Authors: Glen Nowak, Alan Janssen and Curtis Allen
    - “Beating Them at Their Own Game: Using the Internet to Disseminate Social Marketing Messages”
      Author: Richard Earle
    - “Partnering for Social Change: Back to Sleep – Reducing the Risk of Sudden Infant Death Syndrome (SIDS)”
      Authors: Shelly Cotroneo, Jane Hazel and Steve Chapman
    - “Tipping a Community One Person at a Time: Utilizing Social Marketing Strategies for Community Change”
      Authors: Tami Bradley, Greg Meissen, Jacqueline Fisher, Jeff Usher and Vera Bothner
  - Special Session II
    - Census 2000: Mobilizing America
      Chair: Laverne Vines Collins
    - “Census 2000: Using Advertising to Mobilize Adults to Respond”
      Author: Kendall B. Oliphant
    - “Innovative Methods in Researching the United States Population Through the Census 2000 Partnership Program”
      Author: Brenda J. August
    - “Mobilizing Children for Census 2000”
      Author: Kimberly Crews
- Issue 2 | Summer 2001
  - Publisher's Notes
    - Publisher's Notes
      Author: Jim Lindenberger
  - Introduction & Overview
    - Introduction & Overview
      Author: Susan D. Kirby
  - Branding Studies
    - “Identity Building in Social Marketing”
      Authors: Moshe Engelberg and Susan D. Kirby
    - “Identity Building and Branding at CDC: A Case Study”
      Authors: Susan D. Kirby, Melissa Kraus Taylor, Vicki S. Freimuth And Claudia Fishman Parvanta
  - Book Reviews
    - “Building Strong Brands”
      Author: Michael L. Rothschild
    - “The 22 Immutable Laws of Branding”
      Author: Alf Nucifora
    - “The Omnipowerful Brand”
      Author: Alf Nucifora
  - Notes from the Field
    - “Co-Branding: A New Look at Partnerships”
      Author: Bill Smith
- Issue 1 | Spring 2001
  - Publisher's Notes
    - Publisher's Notes
      Author: Jim Lindenberger
  - Notes from the Field
    - “Sex, Buzz, Noise and Surprises: Building Trust as well as Awareness”
      Author: Bill Smith
  - Applications
    - “The Impact of Social Marketing on Fruit and Vegetable Consumption and Physical Activity Among Public Health Employees at the Utah Department of Health”
      Authors: Brad L. Neiger, Rosemary Thackaray, Ray M. Merrill, Karolyn M. Miner, Ladene Larsen and Christine M. Chalkey
    - “The Marketing Concept and Health Promotion: A Survey and Analysis of Recent ‘Health Promotion’ Literature”
      Author: Railton Hill
  - Book Review
    - “Reframing Health Behavior Change with Behavior Economics”
      Author: Michael L. Rothschild
  - Resources
    - Selected Social Marketing-Related Abstracts, Internet Resources and Books
Volume 6
- Issue 4 | Winter 2000
  - Publisher's Notes
    - Publisher's Notes
      Author: Jim Lindenberger
  - Notes from the Field
    - “Viral Marketing, What's That?”
      Author: Bill Smith
  - Applications
    - “An Analysis of Unit Costs in Selected Condom Social Marketing Programs, 1990-1996”
      Authors: Guy Stallworthy and Dominique Meekers
    - “Making Money Saving Lives: Social Marketing Spurs the Private Sector Overseas”
      Author: Phillip D. Harvey
    - “Target Audience Reach of the Sida Dans La Cite Aids Prevention Television Series in Cote D’Ivoire”
      Authors: David Shapiro and Dominique Meekers
  - Conference Abstracts
    - Shortened Versions of Abstracts Presented During the University of South Florida College of Public Health’s Tenth Annual Social Marketing in Public Health Conference, June 2000
  - Invited Papers
    - FROM THE RECIPIENT OF THE 2000 ANDREASES SCHOLARS’ AWARD
      “Carrots, Sticks, and Promises: A conceptual Framework for the Management of Public Health and Social Issue Behaviors”
      Author: Micheal L. Rothschild
  - Book Review
    - “Let Every Child Be Wanted: How Social Marketing is Revolutionizing Contraceptive Use Around the World”
      Author: Dominique Meekers
- Issue 3 | Fall 2000
  - Publisher's Notes
    - Publisher's Notes
      Author: Jim Lindenberger
  - Notes from the Field
    - “There's a Lion in the Village: The Fight Over Individual Behavior Versus Social Context”
      Author: Bill Smith
  - Shop Talk
    - “News, Notes & Embellishments”
      Author: Beverly Schwartz
  - Introductory Remarks
    - Introduction and Overview from the Co-Chairs
      Authors: Dana L. Alden and George I. Balch
  - June 2000 Innovation in Social Marketing Conference Abstracts
    - Extended abstracts of all poster and competitive sessions presented at the Innovations in Social Marketing Conference were peer-reviewed by a panel of reviewers representing both academicians and practitioners as determined by the Conference Chairs. The papers contained in this issue were not peer-reviewed by SMQ’s Editorial Review Board.
  - Special Session I
    - Managerial and Strategic Approaches to Establishing a Marketing Orientation in Social Change Organizations
      Chair: Michael Basil
    - “Management and Strategic Implications of Introducing Marketing into Organizations”
      Author: Bruce Mackay
    - “Five Strategies for Encouraging a Marketing Orientation in Social Change Organizations”
      Author: Edward Maiback
  - Competitive Paper Session I
    - Innovations in Social Marketing and Tobacco Control
      Moderator: Glen Nowak
    - “Application of the Conversion Model to Analysis of the Determinants of Black South African Women’s Smoking Lifestyles”
      Author: Amy Seidel Marks, Jan Hofmeyr and Eleni Eleftheriou Ratheb
    - “When the Target Audience is Hostile to the Behavior Change: A Case Study in Strategy Development in Social Marketing”
      Authors: Tami Bradlwy, Esther Thorson, Vera Bothner and Tammy Allen
    - “The Impact of a Localized Anti-Alcohol and Tobacco Media Campaign on Adolescent Females”
      Authors: Kathleen Kelly, Linda Stanley and Ruth Edwards
  - Keynote Address
    - “Positive Turbulence is Key to Organizational Renewal: Using Creativity to Manage Change and Sustain Healthy Organizations”
      Author: Stanley S. Gryskiewicz
  - Special Session II
    - “The Changing Business of Social Change”
      Chair: Beverly Schwartz
    - “Shifting paradigms, Perimeters and Perceptions”
      Author: Beverly Schwartz
    - “Models, Metaphors and Mechanisms for Change”
      Author: Eric Young
    - “Understanding the Social Determinants of Health”
      Author: Robert J. Donovan
    - “Toward and Integrated Social Change Methodology”
      Author: Larry Bye
  - Competitive Paper Session II
    - “Innovations in Social Marketing Theory”
      Moderator: Michael Rothschild
    - “A Typology of Nonprofit Competition: Insights for Social Marketers”
      Authors: Robin J. B. Richie and Charles B. Weinberg
    - “Using Social Science Theory and Consumer Research to Develop Social Marketing Strategies and Messages on Healthy Eating and Physical Activity for Girls”
      Authors: Judithy A. McDivitt, Nicole A. Kerr, Purnima Chawla and Mary E. Miscally
    - “Image Building for Charitable Organizations”
      Authors: Roger Bennett and Helen Gabriel
  - Poster Session Presentations
    - “Marketing to Influencers: Making Private Health Providers ‘Friends of the Pill’”
      Authors: Sashwati Banerjeee and Rita Leavell
    - “The Power of Successful Web-Based Social Marketing: Strategic Use of Technology for Social Change Organizations”
      Authors: Erica L. Hertz and Trinette Marquis Beauchemin
    - “Breathing New Life into Planning: A Social Marketing Orientation to Planning and Evaluation for the American Lung Association”
      Authors: Joan Wharf Higgins and Ronald H. White
    - “Social Marketing Tools Used to Support the Development of a Community-Based Physical Activity Initiative”
      Authors: Glenn Brunetti, Helen Hale Tomasik and Lisa Taraba
    - “Social Marketing and Strategic Communication Campaigns for AIDS in Africa”
      Authors: Charles Okigbo, Dan Odallo and Carol Okigbo
    - “Emergency Contraception: An Innovative Marketing Approach in Uganda”
      Authors: Elizabeth Gardiner
    - “Creating Social Activism Against Police Brutality: Adopt-A-Spot”
      Authors: David Lindblom, Sony Bayona, Dmitri Seals and Brenda F. Seals
    - “It All Adds Up to Cleaner Air: Transportation and Air Quality Public Education and Information Initiative”
      Authors: Kathy Daniel, Joann Jackson Stephens and Melinda Schnare
    - “Combating Drowsy Driving Among Shift Workers”
      Authors: Jesse Blatt
  - Special Session III
    - “South Social Marketers Care About ‘Branding’ Organizations?”
      Chair: Susan D. Kirby
    - “Brand Identity in Public Health: A CDC Case Study”
      Author: Susan D. Kirby
    - “An Identity, Branding, and Positioning System Overview”
      Author: Moshe Engelberg
    - “Branding at the U.S. Census Bureau: A Case Study”
      Author: George Selby
  - Full Papers from the Winners of the 2000 Novelli Awards
    - “Integrating Social Marketing Community Readiness and Media Advocacy in Community-Based Prevention Efforts”
      Authors: Michael D. Slater, Kathleen Kelly and Ruth Edwards
    - “By and For Youth: Lessons from the Sahel and Paris Come to the USA”
      Authors: Kristen Joiner, Maura Minsky and Brenda F. Seals
- Issue 2 | Summer 2000
  - Publisher's Notes
    - Publisher's Notes
      Author: Jim Lindenberger and Carol A. Bryant
  - Notes from the Field
    - “To Tip or not to Tip: Social Marketing & Big Social Change”
      Author: Bill Smith
  - Applications
    - “Benefits, Barriers and Enablers of University-Community Research Collaboration: Input from Health and Social Service Agencies”
      Authors: Myrtis Sullivan, George Balch, Lina Cramer, Marilyn Willis and Noel Chavez
  - SMQ Centerpiece
    - “Gerard Hastings: Some Reflections”
      Author: Rob Donovan
    - “An Interview with Gerard Hastings”
      Author: Carol A. Bryant
  - Andreasen Scholars' Award Announcement
    - Andreasen Scholars' Award Announcement
  - Invited Papers
    - FROM THE RECIPIENT OF THE 1999 ANDREASEN SCHOLARS' AWARD
      “Whose behavior is it anyway? The Broader Potential of Social Marketing”
      Authors: Gerard Hastings, Lynn Macfadyn and Susan Anderson
  - Social Marketing Institute Update
    - Social Marketing Institute Update
      Author: Alan Andreasen
  - Book Review
    - “Health Promotion Planning: An Education and Ecological Approach”
      Author: R. Craig Lefebvre
- Issue 1 | Spring 2000
  - Publisher's Notes
    - Publisher's Notes
      Author: Jim Lindenberger and Carol A. Bryant
  - Introduction & Overview
    - Introduction & Overview
      Author: May G. Kennedy
  - Applications
    - “The PMI Local Site Demonstration Project: Lessons in Technical Assistance”
      Authors: John Strand, Julia Rosenbaum, Eileen Hanlon and Ann Jimerson
    - “Assessing Community-Wide Outcomes of Prevention Marketing Campaigns Through Telephone Surveys”
      Authors: Jaana Myullyluoma, Patty Greenberg, Charles Wolters and Pamela Kaifer
    - “The Relationship of Perceived Risk to Condom Use: Why Results are Inconsistent”
      Author: Carol A. Baume
    - “Using Social Marketing to Raise Funds for Prevention Programs”
      Authors: May G. Kennedy, Dennis L. Stover and Zakary L. Tormala
    - “Lessons Learned from the PMI Case Study: The Community Perspective”
      Authors: Martha J. Hare, Carlyn E. Orians, May G. Kennedy, Kenneth J. Goodman, Shyanika Wijesinha and Branda F. Seals
  - Notes from the Field
    - “Home Grown Social Marketing - What Next?”
      Author: Bill Smith
Volume 5
- Issue 4 | Winter 1999
  - Publisher's Notes
    - Publisher's Notes
      Author: Jim Lindenberger
  - Applications
    - “Profiling Healthy Eating Consumers: A Psychographic Approach to Social Marketing”
      Authors: Mohan J. Dutta and Seounmi Youn
  - Training Initiatives
    - “Training Youth to Conduct Focus Groups and Interviews”
      Authors: Danielle C. Landis, Moya Alfonso, Sonja E. Ziegler, Jill Christy, Karen Abrenica and Kelli McCormack Brown
  - Commentary
    - “Ethnic Social Marketing for Elderly Minorities: Challenges and Opportunities”
      Authors: Fabio Sabogal and Jane Cordingley-Klein
  - Notes from the Field
    - “Branding and Brand Envy”
      Author: Bill Smith
  - Shop Talk
    - “News, Notes & Embellishments”
      Author: Beverly Schwartz
  - Book Review
    - “Community and Population Health”
      Authors: Marshall W. Kreuter and Laura A. Young
  - Conference Abstracts
    - Shortened Versions of Abstracts Presented During the University of South Florida College of Public Healt’s Ninth Annual Social Marketing in Public Health Conference, June 1999
- Issue 3 | Fall 1999
  - Publisher's Notes
    - "Coming of Age"
      Author: Jim Lindenberger
  - Notes from the Field
    - “Ethics: Do We Have ‘Em? Do We Need ‘Em?”
      Author: Bill Smith
  - Introductory Remarks
    - “Reflections from the Organizing Chair”
      Author: Beverly Schwartz
  - July 1999 Innovations in Social Marketing Conference Abstracts
    - Extended abstracts of all posters and competitive sessions presented at the Innovations in Social Marketing Conference were peer-reviewed by a panel of reviewers represented both academicians and practitioners as determined by the Conference Chairs. The papers contained in this issue were not peer-reviewed by SMQ’s Editorial Review Board.
  - Special Session I
    - Corporate Alliances as Social Marketing Tools
      Moderator: C.B. Bhattacharya
    - “CARE’s Experiences with Corporate Alliances”
      Author: Peter D. Bell
    - “The Nature Conservancy’s Experiences with Corporate Alliances”
      Author: David Williamson
    - “Toward a Model of Cross-Sector Alliance Success”
      Author: Alan R. Andreasen
    - “Consumer Reactions to Corporate Social Responsibility”
      Author: C.B. Bhattacharya
  - Competitive Paper Session I
    - Insight for Change: New Theory and Methodology in Social Marketing Research
      Moderator: Marvin E. Goldberg
    - “The Role of Knowledge Among Maintenance Stage Consumers”
      Authors: Dana L. Alden, Bhawuk P. Dharm, Stephen J. Holden and Steven A. Taylor
    - “Social Marketing and Regulatory Compliance”
      Authors: Russell Blamey and Trevor Sutton
    - “Using Audience Research in Designing Public Health Initiatives at the Federal Level”
      Authors: Doryn Davis Chervin, Glen Nowak and Galen E. Cole
    - “Developing a Methodology to Monitor the Impact of the Tobacco Advertising and Sponsorship Ban in the UK”
      Authors: Anne Marie Mackintosh, Lynn Macfadyn and Gerard Hastings
  - Special Session II
    - Leadership in Crossing Bridges
      Moderator: Willian Novelli
      Panelists: Anthony A. Van Straubenzee, Lorelei Disogra and James H. Mintz
  - Competitive Paper Session II
    - Fresh Approaches: Innovation from the Front Lines of Social Marketing Practice
      Moderator: Francois Lagarde
    - “Social Alliances: Company/Nonprofit Collaboration”
      Authors: Ida E. Berger, Peggy H. Cunningham and Minette E. Drumwright
    - “Community-Based Prevention Marketing”
      Authors: Carol A. Bryant, Melinda S. Forthofer, Kelli McCormack Brown and Robert J. McDermott
    - “From Marketing to Health: The Challenge of Applying Marketing Tools to Regional Public Health Programs and Social Issues”
      Author: Michael L. Rothschild
    - “Ethics in Social Marketing Alliances”
      Author: Alan R. Andreasen
    - “Ethics and the Social Marketer: Is the Glass Half-Full, Half-Empty, or Hemorrhaging?”
      Author: Bill Smith
  - Poster Session Presentations
    - “The Transtheoretical Model of Behavior Change: An Empirical Investigation”
      Author: Timothy Greenlee and Carol Surprenant
    - “De-normalization of Tobacco in Canada”
      Author: Anne M. Lavack
    - “‘Know the Competitor’: Identifying and Closing Legislation Loopholes Exploited by Canadian Tobacco Manufacturers”
      Author: Timothy Dewhirst
    - “The Impact of Multiple Channel Delivery of Nutrition Messages on Student Knowledge, Motivation and Behavior: Results from the Team Nutrition Pilot Study”
      Authors: R. Craig Lefbvre, Carol Olander and Elyse Levine
    - “Challenge to Youth: A Health Canda Anti-Tobacco Campaign”
      Authors: James H. Mintz, Jane Hazel and Tracy Schoales
  - Competitive Paper Session III
    - Reaching Out: Successful Social Marketing Campaigns
      Moderator: Philip D. Harvey
    - “Quit4Life: A Health Canada Tobacco Cessation Program”
      Authors: Shelly Cotroneo and Tracy Schoales
    - “Social Marketing in the Driver’s Seat: Motorsport Sponsorship as a Vehicle for Tobacco Prevention”
      Authors: Nedra Kline Weinreich, Janet Abbott and Cheryl Olson
    - “PEP: The Personal Energy Plan – A Worksite Approach to Improving Health through Increased Physical Activity and Healthy Eating”
      Authors: Nicole A. Kerr, Fred Fridenger and Michele Volansky
  - Closing Comments
    - “Cooperation, Competition and Social Marketing”
      Authors: Charles B. Weinberg and Robin J. B. Richie
  - Full Paper from the Winner of the 1999 Novelli Award
    - “Targeting Male Perpetrators of Intimate Partner Violence: Western Australia’s ‘Freedom from Fear’ Campaign”
      Authors: Robert J. Donovan, Donna Paterson and Mark Francas
  - Guidelines for Authors
    - Guidelines, Training Initiatives
- Issue 2 | Summer 1999
  - Guidelines and Publisher's Notes
    - Guidelines for Authors
      Guidelines, Training Initiatives
      Publisher’s Notes
  - Shop Talk
    - “News, Notes & Embellishments”
      Author: Beverly Schwartz
  - Notes from the Field
    - “Marketing With No Budget”
      Author: Bill Smith
  - SMQ Centerpiece
    - “Bill Smith: Some Reflections”
      Author: Alan Andreasen
    - “An Interview with Bill Smith”
      Author: Carol A. Bryant
  - Applications
    - “Using Cross-Sectional Surveys to Plan Message Strategies”
      Authors: Robert Hornik and Kimberly Duyck Woolf
    - “Using Social Marketing as a Theoretical Framework to Understand Citizen Participation in Health Promotion”
      Authors: Joan Wharf Higgins, Patricia Vertinsky, James Cutt, Lawrence W. Green
    - “Smokers’ Responses to Anti-Smoking Advertisements by Stage of Change”
      Authors: Robert J. Donovan, Susan Leivers and Leonard Hannaby
- Issue 1 | Spring 1999
  - Guidelines and Publisher's Notes
    - Guidelines for Authors
      Guidelines, Training Initiatives
      Publisher’s Notes
      Welcome New Board Members
      Reviewers Acknowledged
  - Notes from the Field
    - “Social Marketing Where There is No Product”
      Author: Bill Smith
  - Shop Talk
    - “News, Notes & Embellishments”
      Author: Beverly Schwartz
  - Training Initiatives
    - “Generating Family-School Partnerships Through Social Marketing”
      Author: Sylvia Sensiper
  - Applications
    - “The Use of Sales Promotion Competitions in Social Marketing”
      Author: Sue Peattie
    - Marketing Enlightened Self-Interest: “A Model of Individual and Community-Oriented Motivations”
      Authors: Ben Tyson and Robin Coulter
  - Book Review
    - “Health Communications; Lessons from Family Planning & Reproductive Health”
      Author: Rebecca J. Cline
  - Conference Abstracts
    - Shortened Versions of Abstracts Presented During the University of South Florida College of Public Health’s Eighth Annual Social Marketing in Public Health Conference, June 1998
Volume 4
- Issue 4 | Summer 1998
  - Guidelines and Publisher's Notes
    - Guidelines for Authors
      Publisher’s Notes
  - June 1998 Innovations in Social Marketing Conference
    - Integrated Marketing Communication Panel
      “The Application of Integrated Marketing Communications’ to Social Marketing and Health Communication: Organization Challenges and Implications.”
      Authors: Glen Nowak, University of Georgia; Galen Cole, CDC; Susan Kirby, CDC Vicki Freimuth, CDC; and Clarke Caywood, Northwestern University
    - International Social Marketing Session
      Moderators: Scott Ratzan, Academy for Educational Development
    - “Using Commercial Advertising Agencies in Micronutrient Promotion: Lessons Learned”
      Author: Marco Polo Torres, Mannoff Group, Inc.
    - “Social Marketing to Eliminate Leprosy in Sri Lanka”
      Author: Penny Grewal Williams, Novartis Foundatio for Sustainable Development Dayamal Dewapura, Novartis Foundation for Sustainable Development; Padmini Gunawardene, Sunil Steeinayake, Ministry of Health – Sri Lanka
    - Contraceptive Social Marketing Session I
      “Product Advertising Versus Ideas Advertising (Summary of Remarks)”
      Author: Phil Harvey, DKT International
    - Theory & Research
      “The Marketing Orientation and Nonprofits: The Concept Revisited”
      Author: Saxon Harding
    - Media Literacy
      “Media Literacy as a Complementary Strategy to Social Marketing”
      Author: Robert Denniston, Renee Hobbs and Elaine Bratic Arkin
    - “Beyond ‘Peer Pressure’: A Theoretical Framework for Understanding the Varieties of Social Influence in Adolescent Risk Behavior”
      Author: Anthony D. Cox and Dena Cox
    - “Appealing to Positive Motivations and Emotions in Social Marketing: Example of Positive Parenting Campaign”
      Author: Nadine Henley, Robert J. Donovan and Helen Moorhead
    - “New Debate: Assessing the Impact of Branding and Tobacco Marketing Communications on Young People in Britain”
      Author: Gerard Hastings, Lynn MacFadyen, Anne-Marie MacKintontosh and Ray Lowry
    - “A Field Experiment Using the Foot-In-The-Door Technique to Recruit Teen Smokers to Smoking Cessation Programs”
      Author: Paul N. Bloom, Isaac Lipkus, Rochelle D. Schwartz-Bloom, Colleen McBride and John Feaganes
    - “Social Marketing as a Tool to Stop Child Abuse”
      Author: Sue Stannard, Susie Hall and Joan Young
    - Are PSAs Dead?
      “The Changing Environment for Public Service Announcements: Are PSAs Dead?”
      Session summary compiled by Patricia Stout
    - Closing Comments
      “Closing Comments”
      Author: Michael L. Rothschild, Conference Co-chair
    - Novelli Award Papers
      “The William D. Novelli Awards”
- Issue 3 | Spring 1998
  - Publisher's Notes and Guidelines
    - A Call for Articles and Guidelines for Authors
      Publisher’s Notes
  - Commentary
    - Is the World Paying Enough Attention to the AIDS Epidemic in the Ukraine and other Newly Independent States?
  - Notes from the Field
    - “Forget Messages….Think about Structural Change First”
      Author: Bill Smith
  - Shop Talk
    - “News, Notes & Embellishments”
      Author: Beverly Schwartz
  - SMQ Centerpiece
    - “SMQ Centerpiece: An Interview with Alan Andreasen”
  - Applications
    - Introduction
      Author: William D. Novelli
    - “Using the Media to Tackle the Health Divide; Future Directions”
      Authors: Gerard B. Hastings, Martine Stead, Margaret Whitehead, Ray Lowry, Lynn MacFadyen, Dominic McVey, Lesley Owen and Keith Tones
    - “Commitment to Physical Fitness: Commercial Influences on Long-Term Healthy Consumer Behaviors”
      Authors: Cathy Goodwin and Ronald P. Hill
  - Book Review
    - “The Focus Group Kit”
      Author: Jeannine Coreil
    - “Reflections on Writing the Focus Group Kit”
      Author: Jeannine Coreil
- Issue 2 | Winter 1997
  - Publisher's Notes and Guidelines
    - A Call for Articles and Guidelines for Authors
      Publisher’s Notes
  - Notes from the Field
    - “Social Marketing: What’s the Big Idea?”
      Author: William Smith
  - Training Initiatives
    - “From Commerce to Society: Expanding the Domain of Marketing Education”
      Author: Susan Dann and Peter Graham
  - Applications
    - “The Firearm Injury Reduction Education (FIRE) Program: Formative Evaluation Insights and Implications”
      Authors: Anthony J. Roberts, Amy Janan Johnson, Gary Meyer, Steve Robbins and Patricia K. Smith
    - “On the Road with the Loteria: The Evolution of a Motor Vehicle Safety Social Marketing Program for Latino Farm Workers”
      Authors: James Grieshop, Myriam Grajales-Hall, Cynthia Batres, Martha Stiles and Lupe Ortiz
- Issue 1 | Fall 1997
  - Publisher's Notes and Guidelines
    - A Call for Articles and Guidelines for Authors
      Publisher’s Notes
  - Commentary
    - “The Relationship Between Cartoon trade Character Recognition and Attitude Toward Product Category in Young Children”
      Author: Richard Mizerski
    - “Old Joe Rides Again: A Critique of Recent Research”
      Author: Gerard Hastings, Philip Aitken and Peter Graham
    - “Deception by Omission: The Danger of Using High Recognition as the Early Warning in the Children’s Smoking Debate”
      Author: Katherine Straughn and Richard Mizerski
  - Applications
    - “Facilitating Recycling: Reverse-Distribution Channel Design for Participation and Support”
      Author: John Thogersen
    - “Negative Outcomes, Threats and Threat Appeals: Widening the Conceptual Framework for the Study of Fear and Other Emotions”
      Authors: Robert J. Donovan and Nadine Henley
    - “Small Charities, Marketing Orientation and the Decision to Engage an Advertising Agency”
Volume 3
- Issue 3 & 4 | Summer 1997
  - Notes and Guidelines
    - Publisher’s Notes by Alan Andreasen
      A Call for Articles and Guidelines for Authors
  - Special Issue Articles
    - “Social Marketing: An Approach to Planned Social Change”
      Authors: Phillip Kotler and Geral Zaltman, reprinted with permission form the Journal of Marketing. With an introduction by Philip Kotler
    - “Defining Social Marketing: 25 Years Later, A compilation of definitions submitted by SMQ readers”
      Author: Terrance L. Albercht
    - “Greenpeace and the Mururoa Atoll Campaign: Not a Case Study in Social Marketing”
      Author: Susan Dann
    - “SMQ Centerpiece: An Interview with William D. Novelli, President, National Center for Tobacco-Free Kids”
      Authors: James H. Lindenberger and Carol A. Bryant
    - “25 Years of Social Marketing: Looking Back to the Future”
      Author: R. Craig Lefebvre
  - Federal Roundup
    - Federal Roundup
  - Commentary
    - Points of View
      “Update on Society for Social Marketing”
      Author: R. Craig Lebebvre
  - Membership and Subscriptions
- Issue 2 | Spring 1997
  - Notes and Guidelines
    - Publisher’s Notes
      A Call for Articles and Guidelines for Authors
  - Directions
    - Evolving trends and practices
    - “Product Substitution for Social Marketing of Behavior Change: A Conceptualization”
      Author: Bonnie Chakravorty, Ph.D
    - “A Federal Program Update from the Centers for Disease Control and Prevention”
    - A Book Review of “Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment.”
      Author: Alan R. Andreasen, Ph.D. (San Francisco: Jossey-Bass, 1995) by George I. Balch, Ph. D.
  - Social Marketing Resources
    - Social Marketing Resources
  - Looking Ahead
    - Looking Ahead
  - Commentary
    - Points of View
      “Unselling Sex”
      Author: Robert Bellinoff
  - Membership and Subscriptions
  - New Editorial Board Members
- Issue 1 | Winter 1996
  - Notes and Guidelines
    - Publisher’s Notes
      Sponsor’s Notes
      A Call for Articles and Guidelines for Authors
  - Applications
    - Notes from the Field
    - “Social Marketing to Adolescent and Minority Populations”
      Authors: Lauren Leveton, Ph.D., Patricia Mrazek, Ph.D., M.S.W., and Micheal Stoto, Ph.D.
    - “Breast Cancer Screening: A Social Marketing Study”
      Authors: Carol A. Bryant, Ph.D., Stephen Cole, M.P.H. Bonnie Salazar, M.P.H. James H. Lindenberger, Kay Perrin, R.N., M.P.H, Connie Sorrell, M.PH. , Michael Flynn, M.D., Anita Courtney, M.S., R.D., Carolyn Dennis, M.S., R.D.,Barbara Markesbery, R.D. and Erin Gaskin, M.P.H.
    - “Using Marketing Principles to Maximize Funding Effectiveness”
      Authors: Jennifer L. Metzler, M.P.H., Monica G. Frakes, M.B.A. and Jillian Aubrey.
  - Social Marketing Resources
    - Social Marketing Resources
  - Directions
    - Evolving Trends and Practices
    - “Respecifying the Social Marketing Model for Unique Populations”
      Authors: Gary Meyer, Ph.D. and James W. Dearing, Ph.D
    - “A More Perfect Union: Integrating Quantitative and Qualitative Methods in Social Marketing Research”
  - Looking Ahead
    - Looking Ahead
  - Commentary
    - Points of view
      “The Role of Theory in Social Marketing”
      Author: Sharyn M. Sutton, Ph.D
    - “Working Within the System: Adapting the Social Marketing Approach To the Implementation of State and Federal Health Programs”
      Author: Beverly Schwartz, M.S.
  - Membership and Subscriptions