What is internet marketing? in simple english so what is internet marketing? Well depending on whom you ask the term internet marketing can mean a variety of things, at one time internet marketing consisted mostly of having a website or placing banner ads on other web sites. On the other end of the spectrum there are loads of companies telling you, that you can make a fortune overnight on the Internet, and who try to sell you some form of internet marketing program.
Today internet marketing or online marketing is evolving into a broader mix of components a company can use as a means of increasing sales, even if your business is done completely online, partly online or completely offline. The decision to use internet marketing as part of a company’s overall marketing strategy, is strictly up to the company of course. But as a rule internet marketing is becoming an increasingly important part of nearly every company’s marketing mix.
For some online businesses it is the only former marketing being practiced, essentially internet marketing is using the Internet to do one or more of the following. Communicate the company’s message about itself its products or its services online, conduct research as to the nature such as the demographics, preferences and needs of existing the potential customers.
Into sell goods services or advertising space over the Internet, there are several internet marketing components you should know. Components have internet marketing or online marketing may include, setting up a website, consisting of text, images, impossibly audio and video element used to convey the company’s messages online. To inform existing and potential customers are the features and benefits for the company’s products and/or services, the website may or may not include the ability to capture leads from potential customers, or directly sell a product or service online.
Website can be the internet equivalent of offline brochures or mail order catalogs, and they are a great way to establish your business identity. The new research engine marketing which is marketing a website online be a search engines either by improving the site’s natural ranking through search engine optimization, buying pay-per-click ads or purchasing pay for inclusion listings in website directories, which are similar to offline yellow page listings.
We will look at these in more detail in later videos, then we have email marketing which is a method of distributing information about a product or service, offer soliciting feedback from customers about a product or service through email. Email addresses of customers and prospective customers may be collected or purchased, various methods are you such as the regular distribution and newsletters or mass mailing up offers related to the company’s products or services. Email marketing is essentially the online equivalent of direct mail marketing.
Another component is banner advertising, which is the placement of ads on a website for a fee, the offline equivalent of this form online marketing would be traditional ads in newspapers or magazines. We also have online press releases, which involve placing a newsworthy story about a company its website, its people and/or, its products and services with an online wire service. Then there is a blog marketing, which is the active posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog, by posting comments and/or URL’s in other blogs related to your product or service online.
We also have article marketing, which involves writing articles related to your business and having them published online on syndicated article sites, these articles have a tendency to spread around the internet, since the article services permit republication provided that all of the links in the article are maintained. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience. Finally there is social media marketing, which can involve social networks like Twitter, LinkedIn, Facebook in Social Bookmarking sites like digg. So as you can see there are many parts internet marketing to consider, we will cover these in more depth later.