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Welcome to SMQ E-journal.  In the “FOR READERS” section of the page you can find abstracts for articles featured in the current issue, and the opportunity to purchase single articles.  Back issue articles are also available for purchase for issues within the last five years.  For inquiries about articles prior to this period, please contact us directly at smq@aed.org

The “FOR WRITERS ” section explains the requirements for submission to the SMQ, including length, types of submissions accepted and proper format.

 
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Current Issue Contents   Back Issue Contents

Volume 14                                  
Issue 2 | Summer 2008

ON THE COVER OF THIS ISSUE

Talking with Your Teen about Drugs


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APPLICATIONS

Understanding Health Behavior: An Integrated Model for Social Marketers
Magdalena Cismaru, Anne M. Lavack, Heather D. Hadjistavropoulos, Kim Dorsch (PEER REVIEWED)

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The Influence of Residence on Young Adult Attitudes toward Healthy Eating
Ms Tegan Piggford, Dr Maria Raciti, Dr Debra Harker, Dr Michael Harker (PEER REVIEWED)

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International Survey on Advanced-Level Social Marketing Training Events
Sameer Deshpande, Francois Lagarde
(PEER REVIEWED)


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Resistance to Influenza Vaccination: Psychographics, Audience Segments and Potential Promotions to Increase Vaccination
(PEER REVIEWED) Robert John, Ph.D., Marshall K. Cheney, M.A.

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SPECIAL SECTION

Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing (Invited Commentary)
Stephen Dann

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Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing
Alan Andreasen, Nancy Lee, Michael Rothschild

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NOTES FROM THE FIELD

Marketing Policy Reform
Bill Smith