SMQ: Social Marketing Quarterly  
   
E-Journal
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About E-Journal
 

Welcome to SMQ E-Journal. In the “FOR READERS” section of the page you can find abstracts for articles featured in the current issue, and the opportunity to purchase single articles.  Back issue articles are also available for purchase for issues within the last five years. For inquiries about articles prior to this period, please contact us directly at smq@aed.org

The “FOR WRITERS ” section explains the requirements for submission to the SMQ, including length, types of submissions accepted and proper format.
 
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Current Issue Contents   Back Issue Contents

Volume 15Issue 1 | Spring 2009

ON THE COVER OF THIS ISSUE

Social Franchising

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APPLICATIONS

Integration of Social Marketing Elements in the Design of a Physical Activity Program for Preschoolers
Laura Bellows;  Jennifer Anderson;  Patricia Davies; Catherine Kennedy

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Childhood Obesity Prevention in South Africa: Media, Social Influences, and Social Marketing Opportunities
W. Douglas Evans; Jonathan Blitstein; Christina Lynch; Anniza de Villiers; Catherine Draper; Nelia Steyn; Estelle V. Lambert

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Analysis of Public Service Announcements on National Television, 2001-2006
Andrea Fuhrel-Forbis; P. Gayle Nadorff; Leslie B. Snyder

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Case Study

Developing and Launching the Government Social Franchise Model of Reproductive Health Care Service Delivery in Vietnam
Anh D. Ngo; Dana L. Alden; Nguyen Hang; Nhuan Dinh

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SOCIAL MARKETER 2 SOCIAL MARKETER

An Interview With Robert Donovan
Beverly Schwartz


Notes from the Field

The Power of the Product P, or Why Toothpaste Is So Important to Behavior Change
Bill Smith


Separating Products and Behaviors
Michael L. Rothschild


Corrigendum

Correction to: “A Case Study in Applied Social Marketing: Developing an Occupational Safety and Health Product”

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For Writers
 
Instructions for Authors
 

Social Marketing Quarterly continuously accepts original articles for publication. All articles should focus on social marketing or emphasize a component of social marketing and demonstrate how the component(s) fit into and/or apply to a complete social marketing program.
Articles submitted to SMQ are peer-reviewed by academicians and practitioners in a related area. Acceptable article lengths range between 500 and 5,000 words.

All material submitted to SMQ must adhere to the following requirements:

  • Contents
    • All articles must include: an Abstract of 200 words or less as the first paragraph; an Implications for Social Marketing section; and a relevant Conclusion. Introduction/Background, Methods, Results/Findings, and Discussion sections are also encouraged, where appropriate.
    • Authors must provide a brief summary of their academic credentials, job title, organization/ university affiliation, and relevant experience in a section entitled "About the Author(s)." Complete contact information (mailing addresses, phone/fax numbers, and E-mail addresses) must also be supplied. For articles with multiple authors, the corresponding author must be clearly indicated.

  • SMQ Sections
    • Applications (peer reviewed): national/international research studies and articles
    • Case Studies: analyses of specific examples of social marketing in practice, with evaluations of outcomes and recommendations for future applications
    • Theory and Review: articles focused on social marketing theory and theory-building versus application; reviews written about other theoretical pieces recently published in SMQ or other journals
    • Social Marketing Resources: article/book reviews
    • Commentary: editorial comment, satire, think pieces, letters to the editor

  • Format
    • Figures (graphs, tables, charts, illustrations, etc.) should be clean originals or digital files. Digital files (EPS, TIFF, or PSD format only) must be 300 dpi or higher resolution and should not be embedded in the text file. Color Reproduction: If the use of color artwork is desired, please contact the publisher for print and online color costs.
    • Citations and references must be included both in the body of the article and as a separate reference list. All citations and references must appear in accordance with the rules and guidelines of the Chicago Manual of Style, with the following exceptions: author name bold and in all caps; first author last name first, others first initial before last name; and book/periodical titles in italics, not underlined. No footnotes or endnotes will be accepted.

    Submissions
    It is with great enthusiasm that we would like to formally introduce and invite all our contributors to Manuscript Central! Manuscript Central is our new system to expedite the entire manuscript submission process. This program will keep all stages of the submission process organized and manageable. As an author, it will now be easier than ever track and monitor the progress of your manuscript as it goes through the peer review process.

    Social Marketing Quarterly prefers to receive all manuscript submission electronically.  To submit a manuscript, please follow the instructions below:

    Getting Started

    1. Launch your web browser (supported browsers include Internet Explorer 7 or higher, Netscape 7.0, 7.1, or 7.2, Safari 1.2.4, or Firefox 2 or higher) and go to the Social Marketing Quarterly’s Manuscript Central homepage http://mc.manuscriptcentral.com/usmq
    2. Log-in or click the “Create Account” option if you are a first-time user of Manuscript Central.
    3. If you are creating a new account:
      • After clicking on “Create Account” enter your name and e-mail information and click “Next”.  Your e-mail information is very important.
      • Enter your institution and address information as prompted then click “Next.”
      • Enter a user ID and password of your choice (we recommend using your e-mail address as your user ID) and then select your area of expertise. Click “Finish” when done.
    1. Log-in and select “Author Center.”

    Submitting Your Manuscript

    1. After you have logged in, click the “Submit a Manuscript” link on the Author Center screen.
    2. Enter data and answer questions as prompted
    3. Click on the “Next” button on each screen to save your work and advance to the next screen.
    4. Your will be prompted to upload your files:
    • Click on the “Browse” button and locate the file on your computer.
    • Select the description of the file in the drop down next to the Browse button.
    • When you have selected all files you wish to upload, click the “Upload” button.
    1. Review your submission (in both PDF and HTML formats) before sending to the Editors. Click the “Submit” button when you are done reviewing.

    You may stop a submission at any phase and save it to submit later. After submission, you will receive a confirmation via e-mail.  You can also log-on to Manuscript Central any time to check the status of your manuscript. The Editors will inform you via e-mail once a decision has been made.

    Publication

    • Page proofs are sent to the designated author. They must be carefully checked and returned to the publisher within 48 hours. Authors will receive black & white proofs of their article to review. Color proofs will be provided for art physically printing in color if author consent is received by the requested due date.
    • The corresponding author of each article will receive one complimentary PDF file of the article. Reprints of individual articles are available for order at the time authors review page proofs. A discount on reprints and complete issues is available to authors who order before print publication.
 
Submit All Articles To:
 
Social Marketing Quarterly
c/o Academy for Educational Development
1825 Connecticut Ave. NW
Washington, DC 20009
attn: Kristina M. Dunlevy
Phone: (202) 884-8843; Fax (202) 884-8113; E-mail: kdunlevy@aed.org
 
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