Volume 14
Issue 2 | Summer 2008
ON THE COVER OF THIS ISSUE
Talking with Your Teen about Drugs
APPLICATIONS
Understanding Health Behavior: An Integrated Model for Social Marketers
Magdalena Cismaru, Anne M. Lavack, Heather D. Hadjistavropoulos, Kim Dorsch (PEER REVIEWED)
The Influence of Residence on Young Adult Attitudes toward Healthy Eating
Ms Tegan Piggford, Dr Maria Raciti, Dr Debra Harker, Dr Michael Harker (PEER REVIEWED)
International Survey on Advanced-Level Social Marketing Training Events
Sameer Deshpande, Francois Lagarde
(PEER REVIEWED)
Resistance to Influenza Vaccination: Psychographics, Audience Segments and Potential Promotions to Increase Vaccination
(PEER REVIEWED)
Robert John, Ph.D., Marshall K. Cheney, M.A.
SPECIAL SECTION
Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing (Invited Commentary)
Stephen Dann
Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing
Alan Andreasen, Nancy Lee, Michael Rothschild
NOTES FROM THE FIELD
Marketing Policy Reform
Bill Smith
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- Volume 14
- Issue 1 | Spring 2008
- Applications
- Case Studies
- Theory and Review
- Social Marketer to
Social Marketer
- Notes From the Field
- Volume 13
- Issue 4 | Winter 2007
- Applications
- Evaluating Social Marketing Elements in Sponsorship PEER REVIEWED
Norman J. O’Reilly, Judith J. Madill, and Paul Desmarais
- Risky Alcohol Consumption by Young, Female Australians: The Influence of Significant Others PEER REVIEWED
Ms Rebecca O’Hara, Dr Debra Harker, Dr Maria Raciti, and Dr Michael Harker
- Make a Kit, Make a Plan, Stay Informed. Using Social Marketing to Change the Population’s Emergency Preparendess Behavior. PEER REVIEWED
Robert J. Marshall, Laurie Petrone, Mary Jo Takach, Shannon Sansonetti, Maria Wah-Fitta, Andrea Bagnall-Degos, and Ana Novais
- The National Diabetes Education Program’s Control Your Diabetes. For Life. Campaign: Design Implementation and Lessons Learned. PEER REVIEWED
Joanne Gallivan, Mimi Lising, Neyal J. Ammary, and Rachel Greenberg
- Case Study
- Commentary
- Notes from the Field
- Letter from the Editor
- Our Thanks
- Issue 3 | Fall 2007
- Applications
- It's All About the Customer: Context for the 11th Annual Innovations in Social Marketing Conference
Author: Gregory R. Niblett
- It's All About the Customer: Commercial Perspectives on Customer-Centric Marketing and Managing the Customer Relationship
Author: Nancy Lee
- Transferring Commercial Perspectives on Consumer Focus to Social Marketing
Author: Beverly Schwartz
- Perspectives on Marketing to "Consumers that Give a Damn"
Author: Beverly Schwartz
- Human-Centered Design, Innovation, and Social Marketing
Authors: Stanton Brunner, Chris Waugh, and Holly Kretschmar
- The New Technology: The Consumer as Participant Rather Than Target Audience
Author: R. Craig Lefebvre
- Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame
Authors: May G. Kennedy, Betsy Humphreys, Jill Abelson, and Carol A. Bryant
- It's All About the Customer and the Context
Authors: François Lagarde, Lynne Doner Lotenberg, Mark Albion, and Gerard Hastings
- Lessons Learned from Social Marketing Models in the United Kingdom
Authors: William Sowers, Jeff French, and Clive Blair-Stevens
- Special Commentary
- Social Marketing Resources
- Notes from the Field
- Issue 2 | Summer 2007
- Applications
- Case Studies
- Book Review
- Social Marketing Resources
- Notes from the Field
- Issue 1 | Spring 2007
- Applications
- Theory & Review
- Social Marketing Resources
- Selected Social Marketing-Related Abstracts, Internet Resources, and Books
- Notes from the Field
- Letter from the Editor
- Volume 12
- Issue 4 | Winter 2006
- Applications
- Case Studies
- Invited Commentary
- Training Initiatives
- Original Articles
- Notes From The Field
- Issue 3 | Fall 2006
- Applications
- Case Studies
- Training Initiatives
- Commentary
- Resources
- Notes From The Field
- Issue 2 | Summer 2006
- Applications
- Commentary
- Resources
- Looking Ahead: Meetings and Conferences
- Notes From The Field
- Issue 1 | Spring 2006
- Applications
- Case Study
- Social Marketing Resources
- Looking Ahead: Meetings and Conferences
- Notes From The Field
- Volume 11
- Issue 3 & 4 | Fall 2005
- Miscellany
- Session I
- Upstream Sessions
- Downstream Sessions
- Private Sector Session
- Synthesis Session
- Social Marketing Quarterly Centerpiece
- Case Study
- Social Marketing Resources
- Worth Repeating
- Looking Ahead
- Issue 2 | Summer 2005
- Applications
- Case Studies
- Social Marketing Resources
- Looking Ahead
- Notes from the Field
- Issue 1 | Spring 2005
- Original Articles
- Miscellany
- Looking Ahead
- Miscellany
- Editorials
- Volume 10
- Issue 3 & 4 | Fall 2004
- January 2004 Innovations in Social Marketing Conference Proceedings
- Applications
- Book Review
- Case Studies
- Resources
- Looking Ahead
- Notes from the Field
- Issue 2 | Summer 2004
- Issue 1 | Spring 2004
- Applications
- SMQ Centerpiece
- Training Initiatives
- Resources
- Looking Ahead
- Notes from the Field
- Volume 9
- Issue 4 | Winter 2003
- Introduction
- June 2003 Social Marketing in Public Health Conference Plenary Session Papers
- Resources
- Looking Ahead
- Errata
- Notes from the Field
- Issue 3 | Fall 2003
- Original Articles
- Resources
- Issue 2 | Summer 2003
- Applications
- Resources
- Looking Ahead
- Notes from the Field
- Issue 1 | Spring 2003
- Applications
- SMQ Centerpiece
- An Interview with Philip Kotler
Author: Carol A. Bryant
- Book Review
- Social Marketing: Improving the Quality of Life
Author: François Lagarde
- Conference Abstracts
- University of SouthFloridaCollege of Public Health Twelfth Annual Social Marketing in Public Health Conference, June 2002
- Looking Ahead
- Notes from the Field
- Volume 8
- Issue 4 | Winter 2002
- Special Issue: Charting the Course for Social Marketing to promote Diet and Physical Activity Conference Proceedings:
- Applications
- Commentaries
- Abstract
- Resources
- Looking Ahead
- Editor's Notes
- Issue 3 | Fall 2002
- Applications
- Invited Papers
- Book Review
- Notes from the Field
- "So You Want to Do Social Marketing…"
Author: Bill Smith
- Issue 2 | Summer 2002
- Special Issue: Systems of Social Change
- Invited Papers
- Epilogue
- EPILOGUE
Author: William A. Smith
DOI: 10.1080/15245000212555
- Resources
- Looking Ahead
- Editor's Notes
- Issue 1 | Spring 2002
- Special Issue: International Initiatives
- Introduction and Overview
- Applications
- Australian Case Studies
- Resources
- Looking Ahead
- Notes from the Field
- Editor's Notes
- Volume 7
- Issue 4 | Winter 2001
- Applications
- "Strategies and Practices in Community-Based Campaigns Promoting Nutrition and Physical Activity"
Authors: Rina Alcalay; Robert A. Bell
- "An In-depth Interview Study of Health Care Policy Professionals and Their Research Needs"
Authors: Sharyn Sutton; Elizabeth Thompson
- Book Reviews
- "Social and Behavioral Foundations of Public Health "
Author: Claudia Fishman Parvanta
- "Ethics in Social Marketing"
Author: Nancy Lee
- CONFERENCE ABSTRACTS
- Shortened Versions of Abstracts Presented During the University of South Florida College of Public Health's Eleventh Annual Social Marketing in Public Health Conference, June 2001
- Notes from the Field
- "Marketing America: A Social Marketing Persepective"
Author: Bill Smith
- Publisher's Notes
- Issue 3 | Fall 2001
- Publisher's Notes
- Introductory Remarks
- "Introduction and Overview from the Co-Chairs"
Authors: C.B. Bhattqacharya and Susan W. Morris
- June 2001 Innovations in Social Marketing Conference Abstracts
- Extended abstracts of all poster and competitive sessions presented at the Innovations in Social Marketing Conference were peer-reviewed by a panel of reviewers represented both academicians and practitioners as determined by the Conference Chairs. The paper contained in this issue were not peer-reviewed by SMQ’s Editorial Review Board.
- Full Paper from the Winners of the 2001 Novelli Awards
- "A Few Behavioral Economics Insights for Social Marketers"
Author: Michael L. Rothschild
- "Using Simple Survey Techniques to Set Prices for Social Products and Services"
Author: Karen G. Fleischman Foreit and James R. Foreit
- Special Session I
- “Leveraging Cause Branding to Effect Social Change: The Convergence of Cause Branding and Social Marketing”
Author: Carol Cone, Lynn Phares and Carol Gifford
- Competitive Paper Session I
- Economics in Social Marketing
Moderator: Carol Schechter
- “Mission, Money, and Quality: Strategic Choices for Nonprofit and Social Marketing Managers”
Authors: Kersti Krug and Charles B. Weinberg
- Competitive Paper Session II
- “International Social Marketing”
Moderator: May Kennedy
- “Partnership with Condom Manufacturers Helps Boost Condom Use in Indonesian Red Light Areas”
Author: Reed Ramlow
- “Global Tobacco Cession Media Campaign Project”
Author: Karen K. Guiterrez and Paul Csagoly
- “Soviet Public Health and Social Marketing in Russia:
Programs and Challenges”
Author: Karen F. A. Fox
- Competitive Paper Session III
- “Health in Social Marketing”
Moderator: R. Craig Lefbvre
- “California Bone Health Campaign: Using Social Marketing to Promote 1% mild with Low-income Latino mothers”
Authors: Cyndi G. Walter, Elizabeth J. Bell, Nestor A. Martinez, Erika Takada, Luz Maria Rodriguez and Peggy Agron
- “Partnering for Social Change: Public Health Positively Affecting Physician Practices”
Authors: Glenn Brunetti, Pamela Forsyth, Annamaria Feltracco, Denise Papaiz, Kim Hodgson, Patti Moore, Lu-Ann Procter and Sharlen Sedwick-Walsh
- “The Behavioral Consequences of HIV Testing”
Authors: Sankar Sen, C.B. Bhattacharya and Rose Johnson
- Competitive Paper Session IV
- Social Marketing Corporate Partnerships
Moderator: Purnima Chawla
- “Tailoring Interventions to the Local Context and Working with Community Partners: Lessons learned from a Multi-Site, Multi-Component Intervention Study”
Authors: Susan E. Middlestadt, Janet St. Lawrence, Cheryl Merzel, Matthew Hogben and Amy Bleakley
- “Going Through the Out Door: Capitalizing Online Technology to Promote Behavior Change Through Partnerships”
Authors: Beverly Schwartz and Ann Hardison
- “Corporate Sponsorships of Philanthropic Activities: Do they Help the Sponsor”
Authors: Satya Menon and Barbara E. Kahn
- Poster Session Presentations
- Exploring New Frontiers in Social Marketing
Chair: James H. Lindenberger
- “Recurrence Prevention Program: A Social Marketing Approach”
Author: Adriane K. Griffen
- “Be SunSmart – Save Your Skin: The Use of Government Funding to Achieve Health Promotion Objectives”
Authors: Patria Gough, Barbara Kirke and Carmel McNamara
- “Social Marketing and Aging Americans: Formative Research to Direct a National Campaign Abut Long-Term Care”
Authors: Keith Cherry, Amy Bradshaw, Sally Crelia, Rachel Quinn, Valerie Thompson and Charlotte Chang
- “Partnering Zambian Youth and Mass Media for Social Change”
Authors: Elizabeth Thompson Serlemitsos, Holo Hachonda, Uttara Bharath, Chilufya Mwaba, Kim Seifert and Paul Nary
- “Getting School Children to Help Assess the Impact of Environmental Communication Interventions”
Authors: Richard Bossi and Jose Ignacio Mata
- “Marketing the NGC, A Web-Based Quality Improvement Tool”
Authors: Patricia J. Carmack and Jean R. Slutsky
- “Developing a Typology of the Functions of Nonprofit Web Sites”
Authors: Mukesh Bhargava, Kieran Methieson and Balaji Rajagopalan
- “Promoting the Pill in India”
Authors: Anand Verdhan Sinha, R.K. Narayanan and Asma Balal
- “Rapid Application of an Integrated Social Marketing Framework: Lessons Learned from the 2000-2001 U. S. Influenza Vaccine Delay”
Authors: Glen Nowak, Alan Janssen and Curtis Allen
- “Beating Them at Their Own Game: Using the Internet to Disseminate Social Marketing Messages”
Author: Richard Earle
- “Partnering for Social Change: Back to Sleep – Reducing the Risk of Sudden Infant Death Syndrome (SIDS)”
Authors: Shelly Cotroneo, Jane Hazel and Steve Chapman
- “Tipping a Community One Person at a Time: Utilizing Social Marketing Strategies for Community Change”
Authors: Tami Bradley, Greg Meissen, Jacqueline Fisher, Jeff Usher and Vera Bothner
- Special Session II
- Census 2000: Mobilizing America
Chair: Laverne Vines Collins
- “Census 2000: Using Advertising to Mobilize Adults to Respond”
Author: Kendall B. Oliphant
- “Innovative Methods in Researching the United States Population Through the Census 2000 Partnership Program”
Author: Brenda J. August
- “Mobilization Children for Census 2000”
Author: Kimberly Crews
- Issue 2 | Summer 2001
- Publisher's Notes
- Introduction & Overview
- Branding Studies
- “Identity Building in Social Marketing”
Authors: Moshe Engelberg and Susan D. Kirby
- “Identity Building and Branding at CDC: A Case Study”
Authors: Susan D. Kirby, Melissa Kraus Taylor, Vicki S. Freimuth And Claudia Fishman Parvanta
- Book Reviews
- “Building Strong Brands”
Author: Michael L. Rothschild
- “The 22 Immutable Laws of Branding”
Author: Alf Nucifora
- “The Omnipowerful Brand”
Author: Alf Nucifora
- Notes from the Field
- “Co-Branding: A New Look at Partnerships”
Author: Bill Smith
- Issue 1 | Spring 2001
- Publisher's Notes
- Notes from the Field
- “Sex, Buzz, Noise and Surprises: Building Trust as well as Awareness”
Author: Bill Smith
- Applications
- “The Impact of Social Marketing on Fruit and Vegetable Consumption and Physical Activity Among Public Health Employees at the Utah Department of Health”
Authors: Brad L. Neiger, Rosemary Thackaray, Ray M. Merrill, Karolyn M. Miner, Ladene Larsen and Christine M. Chalkey
- “The Marketing Concept and Health Promotion: A Survey and Analysis of Recent ‘Health Promotion’ Literature”
Author: Railton Hill
- Book Review
- “Reframing Health Behavior Change with Behavior Economics”
Author: Michael L. Rothschild
- Resources
- Selected Social Marketing-Related Abstracts, Internet Resources and Books
- Volume 6
- Issue 4 | Winter 2000
- Publisher's Notes
- Notes from the Field
- “Viral Marketing, What's That?”
Author: Bill Smith
- Applications
- “An Analysis of Unit Costs in Selected Condom Social Marketing Programs, 1990-1996”
Authors: Guy Stallworthy and Dominique Meekers
- “Making Money Saving Lives: Social Marketing Spurs the Private Sector Overseas”
Author: Phillip D. Harvey
- “Target Audience Reach of the Sida Dans La Cite Aids Prevention Television Series in Cote D’Ivoire”
Authors: David Shapiro and Dominique Meekers
- Conference Abstracts
- Shortened Versions of Abstracts Presented During the University of South Florida College of Public Health’s Tenth Annual Social Marketing in Public Health Conference, June 2000
- Invited Papers
- FROM THE RECIPIENT OF THE 2000 ANDREASES SCHOLARS’ AWARD
“Carrots, Sticks, and Promises: A conceptual Framework for the Management of Public Health and Social Issue Behaviors”
Author: Micheal L. Rothschild
- Book Review
- “Let Every Child Be Wanted: How Social Marketing is Revolutionizing Contraceptive Use Around the World”
Author: Dominique Meekers
- Issue 3 | Fall 2000
- Publisher's Notes
- Notes from the Field
- “There's a Lion in the Village: The Fight Over Individual Behavior Versus Social Context”
Author: Bill Smith
- Shop Talk
- “News, Notes & Embellishments”
Author: Beverly Schwartz
- Introductory Remarks
- Introduction and Overview from the Co-Chairs
Authors: Dana L. Alden and George I. Balch
- June 2000 Innovation in Social Marketing Conference Abstracts
- Extended abstracts of all poster and competitive sessions presented at the Innovations in Social Marketing Conference were peer-reviewed by a panel of reviewers representing both academicians and practitioners as determined by the Conference Chairs. The papers contained in this issue were not peer-reviewed by SMQ’s Editorial Review Board.
- Special Session I
- Managerial and Strategic Approaches to Establishing a Marketing Orientation in Social Change Organizations
Chair: Michael Basil
- “Management and Strategic Implications of Introducing Marketing into Organizations”
Author: Bruce Mackay
- “Five Strategies for Encouraging a Marketing Orientation in Social Change Organizations”
Author: Edward Maiback
- Competitive Paper Session I
- Innovations in Social Marketing and Tobacco Control
Moderator: Glen Nowak
- “Application of the Conversion Model to Analysis of the Determinants of Black South African Women’s Smoking Lifestyles”
Author: Amy Seidel Marks, Jan Hofmeyr and Eleni Eleftheriou Ratheb
- “When the Target Audience is Hostile to the Behavior Change:
A Case Study in Strategy Development in Social Marketing”
Authors: Tami Bradlwy, Esther Thorson, Vera Bothner and Tammy Allen
- “The Impact of a localized Anto-Alcohol and Tobacco Media Campaign on Adolescent Females”
Authors: Kathleen Kelly, Linda Stanley and Ruth Edwards
- Keynote Address
- “Positive Turbulence is Key to Organizational Renewal: Using Creativity to Manage Change and Sustain Healthy Organizations”
Author: Stanley S. Gryskiewicz
- Special Session II
- “The Changing Business of Social Change”
Chair: Beverly Schwartz
- “Shifting paradigms, Perimeters and Perceptions”
Author: Beverly Schwartz
- “Models, Metaphors and Mechanisms for Change”
Author: Eric Young
- “Understanding the Social Determinants of Health”
Author: Robert J. Donovan
- “Toward and Integrated Social Change Methodology”
Author: Larry Bye
- Competitive Paper Session II
- “Innovations in Social Marketing Theory”
Moderator: Michael Rothschild
- “A Typology of Nonprofit Competition: Insights for Social Marketers”
Authors: Robin J. B. Richie and Charles B. Weinberg
- “Using Social Science Theory and Consumer Research to Develop Social Marketing Strategies and Messages on Healthy Eating and Physical Activity for Girls”
Authors: Judithy A. McDivitt, Nicole A. Kerr, Purnima Chawla and Mary E. Miscally
- “Image Building for Charitable Organizations”
Authors: Roger Bennett and Helen Gabriel
- Poster Session Presentations
- “Marketing to Influencers: Making Private Health Providers ‘Friends of the Pill’”
Authors: Sashwati Banerjeee and Rita Leavell
- “The Power of Successful Web-Based Social Marketing: Strategic Use of Technology for Social Change Organizations”
Authors: Erica L. Hertz and Trinette Marquis Beauchemin
- “Breathing New Life into Planning: A Social Marketing Orientation to Planning and Evaluation for the American Lung Association”
Authors: Joan Wharf Higgins and Ronald H. White
- “Social Marketing Tools Used to Support the Development of a Community-Based Physical Activity Initiative”
Authors: Glenn Brunetti, Helen Hale Tomasik and Lisa Taraba
- “Social Marketing and Strategic Communication Campaigns for Kids in Africa”
Authors: Charles Okigbo, Dan Odallo and Carol Okigbo
- “Emergency Contraception: An Innovative Marketing Approach in Uganda”
Authors: Elizabeth Gardiner
- “Creating Social Activism Against Police Brutality: Adopt-A-Sot”
Authors: David Lindblom, Sony Bayona, Dmitri Seals and Brenda F. Seals
- “It All Adds Up to Cleaner Air: Transportation and Air Quality Public Education and Information Initiative”
Authors: Kathy Daniel, Joann Jackson Stephens and Melinda Schnare
- “Combating Drowsy Driving Among Shift Workers”
Authors: Jesse Blatt
- Special Session III
- “South Social Marketers Care About ‘Branding’ Organizations?”
Chair: Susan D. Kirby
- “Brand Identity in Public Health: A CDC Case Study”
Author: Susan D. Kirby
- “An Identity, Branding, and Position System Overview”
Author: Moshe Engelberg
- “Branding at the U.S. Census Bureau: A Case Study”
Author: George Selby
- Full Papers from the Winners of the 2000 Novelli Awards
- “Integrating Social Marketing Community Readiness and Media Advocacy in Community-Based Prevention Efforts”
Authors: Michael D. Slater, Kathleen Kelly and Ruth Edwards
- “By and For Youth: Lessons from the Sahel and Paris Come to the USA”
Authors: Kristen Joiner, Maura Minsky and Brenda F. Seals
- Issue 2 | Summer 2000
- Publisher's Notes
- Author: Jim Lindenberger and Carol A. Bryant
- Notes from the Field
- “To Tip or not to Tip: Social Marketing & Big Social Change”
Author: Bill Smith
- Applications
- “Benifites, Barriers and Enablers of University-Community Research Collaboration: Input from Health and Social Service Agencies”
Authors: Myrtis Sullivan, George Balch, Lina Cramer, Marilyn Willis and Noel Chavez
- SMQ Centerpiece
- “Gerard Hastings: Some Reflections”
Author: Rob Donovan
- “An Interview with Gerard Hastings”
Author: Carol A. Bryant
- Andreasen Scholars' Award Announcement
- Invited Papers
- FROM THE RECIPIENT OF THE 1999 ANDREASEN SCHOLARS' AWARD
“Whose behavior is it anyway? The Broader Potential of Social Marketing”
Authors: Gerard Hastings, Lynn Macfadyn and Susan Anderson
- Social Marketing Institute Update
- Book Review
- “Health Promotion Planning: An Education and Ecological Approach”
Author: R. Craig Lefebvre
- Issue 1 | Spring 2000
- Publisher's Notes
- Author: Jim Lindenberger and Carol A. Bryant
- Introduction & Overview
- Applications
- “The PMI Local Site Demonstration Project: Lessons in Technical Assistance”
Authors: John Strand, Julia Rosenbaum, Eileen Hanlon and Ann Jimerson
- “Assessing Community-Wide Outcomes of Prevention Marketing Campaigns Through Telephone Surveys”
Authors: Jaana Myullyluoma, Patty Greenberg, Charles Wolters and Pamela Kaifer
- “The relationship of Perceived Risk to Condom Use: Why Results are Inconsistent”
Author: Carol A. Baume
- “Using Social Marketing to Raise Funds for Prevention Programs”
Authors: May G. Kennedy, Dennis L. Stover and Zakary L. Tormala
- “Lessons Learned from the PMI Case Study: The Community Perspective”
Authors: Martha J. Hare, Carlyn E. Orians, May G. Kennedy, Kenneth J. Goodman, Shyanika Wijesinha and Branda F. Seals
- Notes from the Field
- “Home Grown Social Marketing - What Next?”
Author: Bill Smith
- Volume 5
- Issue 4 | Winter 1999
- Publisher's Notes
- Applications
- “Profiling Healthy Eating Consumers: A Psychographic Approach to Social Marketing”
Authors: Mohan J. Dutta and Seounmi Youn
- Training Initiatives
- “Training Youth to Conduct Focus Groups and Interviews”
Authors: Danielle C. Landis, Moya Alfonso, Sonja E. Ziegler, Jill Christy, Karen Abrenica and Kelli McCormack Brown
- Commentary
- “Ethnic Social Marketing for Elderly Minorities: Challenges and Opportunities”
Authors: Fabio Sabogal and Jane Cordingley-Klein
- Notes from the Field
- “Branding and Brand Envy”
Author: Bill Smith
- Shop Talk
- “News, Notes & Embellishments”
Author: Beverly Schwartz
- Book Review
- “Community and Population Health”
Authors: Marshall W. Kreuter and Laura A. Young
- Conference Abstracts
- Shortened Versions of Abstracts Presented During the University of South Florida College of Public Healt’s Ninth Annual Social Marketing in Public Health Conference, June 1999
- Issue 3 | Fall 1999
- Publisher's Notes
- "Coming of Age"
Author: Jim Lindenberger
- Notes from the Field
- “Ethics: Do We Have ‘Em? Do We Need ‘Em?”
Author: Bill Smith
- Introductory Remarks
- “Reflections from the Organizing Chair”
Author: Beverly Schwartz
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